By Jennifer Shaheen, April 12, 2008 | As featured in Computer User
Running a small business is hard, a statement that every business owner can identify with. One item we learn early on is that we can’t do it all.
Archive for May, 2008
If You Hire the Band, Let Them Play!
Thursday, May 29th, 2008How CRM Software Can Help Your Startup
Wednesday, May 28th, 2008By Diana Ransom, March 31, 2008 | As featured in Smart Money’s Small Biz
Barely six months after starting New York chocolate company Sweetriot in 2005, Sarah E. Endline reached an organizational impasse.
Is Copy the Missing Link to Your Website’s Success? By Christina Bianchi
Tuesday, May 27th, 2008
Companies spend large sums of money each year designing and re-designing their websites in hopes of increasing revenue, increasing market share or increasing brand awareness. While a dynamic and appealing design is a great marketing tool, there’s one thing many websites I run across are lacking – strong copy. Without equally as dynamic, appealing and engaging copy, your professionally designed website just might fall short of your expectations.
Do You Want To Be Remembered? Part II of the Successful Websites Series By Jennifer Shaheen
Tuesday, May 20th, 2008
Next week we will celebrate the unofficial beginning of summer, Memorial Day weekend, and for me this is a great time of year. Personally, I like the season change because of fashion. My wardrobe explodes with color – lighter colors that don’t soak up the sun but make me feel cool and comfortable. Now don’t get me wrong, I have not given up on wearing black completely – it’s a staple in mine and most women’s wardrobes – but I take my inspiration from the explosion of colors outside my window. This season change brings to mind an important ingredient to our successful website series – design.
Tip 1 – Create a Road Map
When focusing on the design of your website, start with the sitemap or navigation elements your users will need to find information on your website. Though this is a text element, the number of navigational elements you create will lead into what is doable from a design and layout point of view. Don’t just map out the first level of your pages, map out 2-3 levels deep. This will reveal if your site will need a secondary navigation to help users understand where they are and the pages that exist within certain sections of your site.
What Goes Into A Successful Website – Part I of the “Successful Websites Series” by Jennifer Shaheen
Monday, May 5th, 2008
My husband watches a show on the Discovery channel called “Holmes on Homes,” and as we rode the train the other morning, he was talking to me about a recent episode. Host Michael Holmes was helping a woman whose roof was caving in due to a contractor’s error. The episode recap goes like this: To make better use of space, the woman wanted to move her kitchen to another part of the house, and build a new bathroom where the kitchen formerly was. The contractor she hired, referred to her by her interior designer, did as she asked. However, when moving heating vents, the main support beam – the piece that structurally holds up the roof – was cut! Subsequently, the roof began to sag and if Michael Holmes had not been there to help, the roof would have caved in before too long.
