Archive for June, 2008

Driving Business from Bloggers

Saturday, June 28th, 2008

By Jennifer Shaheen, April 30, 2008 | As featured in Small Business Computing

You may have heard the terms “blog” and “blogosphere” before — odd-sounding words for sure, but don’t be too quick to dismiss this ever-growing community of writers and their Web sites as a passing fad for cutting-edge geeks. A blog is a social media tool and — when used correctly — represents a free and effective way to promote your small business.

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Website Best Practices

Tuesday, June 10th, 2008

bestpracticesIn business, the term “best practices” is used often when we discuss setting up the foundations of a company.  When I started my business, I was a junior in college and this was not a concept that I learned until after a few years of struggling.  I remember it clearly; I was at a round table of business owners who had all been in business longer than I had, and one of the entrepreneurs said (even though I was just starting out) to try to apply “best practices.”  He continued to explain that for him this meant running his small business as if he were already a bigger company.  He held weekly meetings with himself and outlined the positions in the company that he filled and eventually would hire staff to fill.  I remember thinking to myself, why didn’t I learn this in business school? What a good idea – I need to do this in my business!

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