By Phyllis Furman, May 4, 2009 | As featured in NY Daily News

When Jay Greenstein, president of the R.A.G. New York retail chain, launched an online shopping site last year, he figured he’d have no trouble luring customers.

After all, he has six Manhattan stores known for low-priced fashions emblazoned with various New York City logos, and they were all promoting the new Web site.

But Greenstein soon learned that to be a hit online he needed to get hits on search engines.

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