On Tuesday, September 22, I presented a seminar at the Brooklyn Business Library to a room full of small-business owners and soon-to-be entrepreneurs. The topic: “Social Networking and Your Business.”
During the workshop, I discussed the importance of defining your customer’s online persona, introduced some great places to do research, and explained the differences between Twitter, LinkedIn and Facebook.
The feedback from the room was fabulous. But a question that was asked during the seminar prompted me to take the time to write this, as I think it’s something that targets an issue of ongoing confusion and deserves further clarification.
