5 steps to take before you embark on redesigning your website
By Jennifer Shaheen, August 1, 2009 | As featured in The New York Enterprise Report
“You’re an analog player in a digital world”—a great line from Ocean’s Thirteen. I wonder: Is your company’s website a static brochure in a dynamic Web 3.0 world? Is it time to take the plunge and update your virtual presence? And if so, with so many changes in technology, how do you embark on redesigning your website?
Being viable in today’s competitive market is increasingly more complex as business practices continue to modernize and evolve. But much of what it takes to stay in the game still boils down to a basic business principle: being “in the know.” Staying informed and educated on what’s going on in your industry is a guaranteed way to help you stay at the cusp of innovative business practice, anticipate trends and be at the forefront of change.
Before & After: |
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Client: My Digital Doorman
Project: Redesign / Web Marketing Coaching
The package logging software company’s website was lacking a clear design and missing important marketing elements, both of which guide visitors logically through the site and prompt them to buy. Our solutions: show their software product’s process in a broken-down illustration, and add the much-needed “call outs” to sign-up or “schedule a call,” which have helped boost customer inquiries. Our advice on keywords and expanded content have also greatly increased their search rankings on Google.
Christmas has come early at The Technology Therapy Group! We finally get to unwrap our shiny, new website, take it out of the box and share it with the world.
Don’t get me wrong, our old website has served us very well since 2007. That site, our fourth for www.technologytherapy.com, was our most well received and complimented on by users to date. It still stands as a perfect example of how a great amount of content can be organized into an easy-to-follow, usable format. But after two years of growing as a business, we began to accumulate more and more content—articles, events, clients, blog posts—until we reached a point where we began feeling a little cramped.
A site focused on high-quality and high-impact dancewear should be just as dynamic and sleek as the exciting art and fashion it celebrates. That’s what we based our transformation of KD dance on, revamping it into a modern, streamlined site, one that makes the clothes—the site’s very purpose—pop on every page. Designed for wider-web standards, the final result is a new and improved KDdance.com, a site that looks and feels just as full of life as the dancers on each page.
Like many site owners, ran into navigation problems—information was hard to find and their site wasn’t user-friendly. We organized the information into an easy-to-find format, modernized their design by integrating their new brand logo and added social components, like their new blog—a perfect example that even a company established in 1919 can be just as web-savvy as any start-up! We continue to maintain their site and look forward to launch their e-commerce campaign in 2010.
Onestop Advantage had a great deal of information on their site but no easy-to-navigate system of organization. We began by focusing on the core services the company wanted to highlight: mortgage, real estate and titles. From there, a simple, usable template was designed—a perfect example of how a great amount of information doesn’t necessarily mean a complicated design; it really can be easily organized into a user-friendly format.
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