On Wednesday, May 19th, I spoke on a panel at The New York Society of Association Executives (NYSAE) to a room of association leaders to discuss how to increase member engagement through social media. During the Q&A, I was asked a question that I hear time and time again:
How do I do it all?
The short answer is, you can’t.
With constant developments in existing social tools and the continual barrage of emerging social media platforms, it’s impossible for today’s business owner, non-profit or association to keep up, let alone integrate every tool effectively and appropriately in their existing marketing plan.
