Archive for July, 2010

So You Know Your Voice, But Do You Know Your Style?

Wednesday, July 28th, 2010

grammarBy: Christine Gratton

Last week Jennifer Shaheen discussed one of the most neglected steps of the website building process: finding your voice.  But the way you tell your story successfully means paying attention to more than just your tone, it’s also equally important to stick to a consistent style.

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  • Does your grammar follow the same rules on every page?
  • Are you using the right words to describe your business product or service?
  • Is your content laid out in a consistent flow?
  • Will you use bold, italics and underlines?

Posted in Blog, Marketing, Web Design | No Comments »

Knowing What To Ask For: Small, Medium or Large? Skirt, Ribeye or Filet?

Thursday, July 22nd, 2010

smoothie-steakA hot day in NYC absolutely demands a smoothie. I was in Grand Central enjoying a delicious medium Aruba – pineapple, strawberry, orange and coconut. Yummy! And I got an extra treat – an impromptu business lesson from the customer behind me, who was simply trying to pay for her smoothie.

“What did you order?” The counter person asked, ready to ring up the total.  The customer replied, “I just ordered a smoothie.  No one asked for a size.”

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Posted in Blog, Marketing, Web Design, Web Development | No Comments »

Is It Time to Change Your Password?

Sunday, July 18th, 2010

hackersBy Sarah Reed

According to Cnet News, 63% of computer users rarely change their passwords, when was the last time you changed yours?

Passwords are like underwear: they should be changed often and not shared with anyone. (Find out more)

Two weeks ago we changed the passwords for all of our FTP and content management log ins for all of the websites we host. This is something that we do continuously in order to keep our clients more secure and reduce the chance of a website being hacked. This is something that everyone should be doing on a regular basis for not only your website, but also for Facebook, your email, and especially online banking systems.

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Do You Know Your Voice?

Monday, July 12th, 2010

voiceIt’s one of the neglected steps of the website building process, but writing high-quality content is just as important as a good website design – it’s an integral part of your company’s message that speaks directly to your customer. Today I sat on calls with two different clients discussing their website copy, and during each call we talked about content as it relates to:

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  • Search engine visibility
  • Customer education and needs
  • Tone and voice of the company

Posted in Blog, Marketing, Web Development | 3 Comments »

Are You Giving Your Web Customers What They Need?

Wednesday, July 7th, 2010

If you’re loyal to them, they’ll return the favor.
By Jennifer Shaheen, July 2, 2010 | As featured in Entrepreneur

How do your customers use the web? It’s a simple question, but a question many small-business owners forget to discuss when working on their website. Frequently, small businesses get focused on their own technology and not the tools of their customers. From iPads and smartphones to oversized monitors and laptops, how do you deliver your message to your customer online today?

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