Archive for July, 2010

Content Management Systems Save You Time and Money

Friday, July 30th, 2010

cmstimemoneyBy Sarah Reed

Nowadays, most websites are built using a content management system, but not all. Content management systems are wonderfully convenient in that they allow a person who has no HTML knowledge to be able to make edits to their website easily and properly. Of course there are times when the system does not work perfectly, as I discussed last week, but for the most part, having your website in a content management system will not only save you time in making the edits yourself, but will also save you money if you are hiring a developer to make the edits for you.

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Public vs. Private Domain Registration

Wednesday, July 28th, 2010

domainregBy Sarah Reed

Whether you are an individual looking to make a website for your business or a company making another website for a new brand or product, you have the choice to register your domain name publicly or privately.

The main factor to consider in this decision is the results of the “Who Is Lookup.” A “Who Is Lookup” is like a domain name search engine: you type in a domain name and it tells you if the domain name is registered, who it is registered to and when it will expire.

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.Com, .Net, .Biz… .What?

Friday, July 23rd, 2010

comnetbizBy: Christine Gratton

Selecting your domain name in today’s online marketplace can sometimes prove to be more challenging than you’d initially expect.  The reality is that with all the websites out there today, there is fierce competition among domain name selection.  This means that the domain name you want may not be available, or it may be too similar to another larger site’s name to really make for a logical choice.

In reaction to the short supply of domain names, many organizations have developed domain locations beyond the traditional “dot com.”  You may have seen some of these new additions recently:

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When to Peek Behind The Curtain of a WYSIWYG

Wednesday, July 21st, 2010

By Sarah Reed

curtainIf you are using a content management system like Wordpress, Joomla or Drupal to manage your site, you will have noticed that you can make your edits through one of two views: the “visual side” or the “HTML side.”

When you use the “visual” tab to make your edits, you are in fact using a WYSIWYG, which is an acronym for What You See Is What You Get. It allows a person with no HTML or coding knowledge to easily edit the content and images in the body of their website. This is of course wonderfully convenient for anyone who is not a coder, but there are a few times when you may need to look behind the curtain of a WYSIWYG in order to properly make the changes you want.

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So You Know Your Voice, But Do You Know Your Style?

Monday, July 19th, 2010

grammarBy: Christine Gratton

Last week Jennifer Shaheen discussed one of the most neglected steps of the website building process: finding your voice.  But the way you tell your story successfully means paying attention to more than just your tone, it’s also equally important to stick to a consistent style.

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  • Does your grammar follow the same rules on every page?
  • Are you using the right words to describe your business product or service?
  • Is your content laid out in a consistent flow?
  • Will you use bold, italics and underlines?

Knowing What To Ask For: Small, Medium or Large? Skirt, Ribeye or Filet?

Friday, July 16th, 2010

smoothie-steakA hot day in NYC absolutely demands a smoothie. I was in Grand Central enjoying a delicious medium Aruba – pineapple, strawberry, orange and coconut. Yummy! And I got an extra treat – an impromptu business lesson from the customer behind me, who was simply trying to pay for her smoothie.

“What did you order?” The counter person asked, ready to ring up the total.  The customer replied, “I just ordered a smoothie.  No one asked for a size.”

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Is It Time to Change Your Password?

Wednesday, July 14th, 2010

hackersBy Sarah Reed

According to Cnet News, 63% of computer users rarely change their passwords, when was the last time you changed yours?

Passwords are like underwear: they should be changed often and not shared with anyone. (Find out more)

Two weeks ago we changed the passwords for all of our FTP and content management log ins for all of the websites we host. This is something that we do continuously in order to keep our clients more secure and reduce the chance of a website being hacked. This is something that everyone should be doing on a regular basis for not only your website, but also for Facebook, your email, and especially online banking systems.

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Do You Know Your Voice?

Friday, July 9th, 2010

voiceIt’s one of the neglected steps of the website building process, but writing high-quality content is just as important as a good website design – it’s an integral part of your company’s message that speaks directly to your customer. Today I sat on calls with two different clients discussing their website copy, and during each call we talked about content as it relates to:

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  • Search engine visibility
  • Customer education and needs
  • Tone and voice of the company

Are You Giving Your Web Customers What They Need?

Wednesday, July 7th, 2010

If you’re loyal to them, they’ll return the favor.
By Jennifer Shaheen, July 2, 2010 | As featured in Entrepreneur

How do your customers use the web? It’s a simple question, but a question many small-business owners forget to discuss when working on their website. Frequently, small businesses get focused on their own technology and not the tools of their customers. From iPads and smartphones to oversized monitors and laptops, how do you deliver your message to your customer online today?

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