By Sarah Reed
Today’s shoppers expect and demand that online stores provide the same realistic in-store shopping experience. The two best ways to do this is through video and photography.
Hiring a professional photographer to photograph your products may seem like too high of a cost for your budget, but in reality, it will save you money in the long run.
“The photograph is almost always the first element in any ad that connects with the buyer. It is the handshake, the first impression, the thing that cuts through the visual clutter to capture the buyer’s attention.” (Gar Benedick)
Search engine optimization, or SEO, is an important conversation every business owner should have with their web developer. It’s not enough anymore to have a pretty site that functions well; websites have to be written and coded in a way that will make them findable by search engines. Because once a search engine can find your website, your audience can and will find your website.
