Archive for September, 2010

Do Small Businesses Need To Plan for HTML5?

Sunday, September 26th, 2010

html5lThe web is always changing, and sometimes, small businesses find themselves a step behind big business. Now more than ever many of us are trying to stay on track – or even better, ahead of the curve. Will HTML5 be the answer?

HTML5 is the next generation of Internet language. But it doesn’t stop there; it allows web designers and developers to create dynamic content without the use of third-party applications. This means that businesses will not have to worry if their customers have the latest version of a particular plug-in to view their website, eliminating the chance of someone wanting – but not being able to – access your site.

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The Cost of FREE Websites

Monday, September 20th, 2010

costoffreeFREE – a word everyone seems to enjoy. When you look at the web there are more free applications around than many of us even know of, but what is the cost of free?

That’s right, I said cost. Now more than ever there seems to be a misunderstanding of “free” as it relates to building websites.

Today you hear people talk about building a website with open-source tools like WordPress, Drupal or Joomla. These free tools can help you take your website to new levels, but when you get the bid from your web developer, there is a moment of confusion: “Why does a website cost this much money when the tools are free?”

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The ABC’s of SEO: Part Three

Tuesday, September 14th, 2010

1283459979_kpdfWe’ve discussed the importance of keywords in Part One of this SEO How-To series, but we didn’t get into how to really choose the right ones for your website…

Choosing the right keywords is essential for SEO success.  Keywords are like a funnel to your website.  The right keywords filter in qualified traffic, the customers who are looking for you and your service or product.

Successful keywords fulfill two criteria:

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  • Relevant
  • Search-friendly

Customers Are Not Always Perfect

Friday, September 10th, 2010

usererrorWith the modern day mantra of “the customer is always right,” businesses rush to remedy any complaint from a customer, no questions asked. While customer service is a defining part of any business model, if you are receiving complaints from a customer about an aspect of your website that they are confused about, isn’t user friendly, or they see as not functioning correctly, it’s necessary to keep in mind one important variable – user error.

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Online Video Leads to Sales

Friday, September 10th, 2010

viedo-clip

By Sarah Reed

The benefits of online video have been proven over and over again, but you don’t need studies to tell you that video works. Instead, just think about your own Internet habits: would you prefer to watch a video with nice graphics or read a page full of text? Would you rather watch a movie or read a book?

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Be Your Own Gatekeeper: Take Your Website Controls into Your Own Hands

Sunday, September 5th, 2010

keysofsiteDo You Have Control Over Your Online Success?

Do you have the security code to your company’s alarm system? How about the master key to your company’s front office door? Of course you do, and as the business owner you should have control of what you pay for.

When it comes to technology and a company website, I am amazed at how many companies do not know who controls their success. Your website can have a few technical accounts associated to its success; here are some of the items you should have access to at all times.

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The ABC’s of SEO: Part Two

Sunday, September 5th, 2010

In part one of this series on SEO, we discussed Keywords and how they influence your search engine ranking.  And though keywords have a hand in SEO, the most effective way to optimize your search rankings is to get more inbound links.

inboundlinksInbound links are links from pages on external sites that link back to your website.  The number of inbound links your website is an important signal to Google of your website’s popularity, so the more inbound links you have, the more popular you appear and the higher your ranking is.

So how do you get inbound links?

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