Archive for January, 2012

Google Analytics – Visitor Flow

Tuesday, January 24th, 2012

Next month I have an article that will appear in the New York Enterprise Report discussing all the features of Google Analytics and how to use them to improve your marketing and sales.

The most difficult thing about writing these articles is covering all the great features in a certain word count. Today, I want to take a moment to examine 1 feature in your Google Analytics that you should spend some time reviewing.

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Hey, Where Did The Internet Go?

Wednesday, January 18th, 2012

anti-sopa2By now, you may have noticed that the internet looks different today. Google has a black box across its logo; many popular websites, including Wikipedia, have shut down. They’re participating in the SOPA blackout, a coordinated action to protest the proposed Stop Online Piracy Act, and its companion bill, the Protect IP Act.

What Is The Stop Online Piracy Act?

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The New Digital Divide

Thursday, January 12th, 2012

Is a gap in understanding technology hindering your company? Here are six ways to bridge the divide.

website_tool_kit

It was a little more than 10 years ago that a national conversation started about “the digital divide,” the fact that not everyone had the same access to digital technology. The infrastructure simply wasn’t there. Regions of the country were woefully underserved, and socioeconomic status dictated how easily you could connect with the world online. With time, that gap has narrowed. Advances in technology have made it possible for nearly everyone to have reliable access to the web. The playing field may not be entirely level, but it’s a lot smoother than it used to be.

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