Comments on: Do You Know Your Voice? http://technologytherapy.com/blog/do-you-know-your-voice/ Technology Therapy Mon, 23 Apr 2012 13:29:26 -0400 http://wordpress.org/?v=2.8 hourly 1 By: Do You Know Your Style? - Website Design, Web Copywriting | Technology Therapy http://technologytherapy.com/blog/do-you-know-your-voice/comment-page-1/#comment-5406 Do You Know Your Style? - Website Design, Web Copywriting | Technology Therapy Mon, 19 Jul 2010 19:29:09 +0000 http://technologytherapy.com/?p=1879#comment-5406 [...] week Jennifer Shaheen discussed one of the most neglected steps of the website building process: finding your voice.  But the way you tell your story successfully means paying attention to more than just your [...] [...] week Jennifer Shaheen discussed one of the most neglected steps of the website building process: finding your voice.  But the way you tell your story successfully means paying attention to more than just your [...]

]]> By: admin http://technologytherapy.com/blog/do-you-know-your-voice/comment-page-1/#comment-5195 admin Tue, 13 Jul 2010 13:03:15 +0000 http://technologytherapy.com/?p=1879#comment-5195 Ted, Thank you for this thoughtful comment. I really like that you pointed out that the web is unique medium I agree and we take this into consideration through writing and design. Jennifer Ted, Thank you for this thoughtful comment. I really like that you pointed out that the web is unique medium I agree and we take this into consideration through writing and design.

Jennifer

]]> By: Ted Davis http://technologytherapy.com/blog/do-you-know-your-voice/comment-page-1/#comment-5102 Ted Davis Sun, 11 Jul 2010 03:30:43 +0000 http://technologytherapy.com/?p=1879#comment-5102 Thanks for the good commentary on "company voice." A powerful narrative creates the lasting connection with a customer. And the narrative voice must be clear, consistent and uniquely your own. Just like any good story, it should make the customer feel that it is told to him/her directly and personally. (Think how a good radio show gives you the sense that it is speaking only to you) So you must begin by finding your own story and then put it in a web friendly form. The web is not an electronic brochure. It is a unique medium with its own aesthetic. Exploit its capabilities -- video, audio, animation and lean text. Thanks for the good commentary on “company voice.” A powerful narrative creates the lasting connection with a customer. And the narrative voice must be clear, consistent and uniquely your own. Just like any good story, it should make the customer feel that it is told to him/her directly and personally. (Think how a good radio show gives you the sense that it is speaking only to you) So you must begin by finding your own story and then put it in a web friendly form. The web is not an electronic brochure. It is a unique medium with its own aesthetic. Exploit its capabilities — video, audio, animation and lean text.

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