1- identify what you want to accomplish and what your customers are drawn to from a technology and social point of view.

2- pick 1 – strategy 1 – tool. Don’t do it all.

If you want to do more than 1 thing and are feeling overwhelmed you may want to hire some resources to support you.

Thank you for your wonderful comment. Jennifer

I find that all this technology takes more of my time to use and apply it. My issue is that it is robbing me of time in my day when I could be doin something else. Some people actually find it fun posting to blogs, twittering and writing on the walls of friends & collegues. I am not one of those people. I was drawn to your website because I thought i might find further insight as to why I despize all this technology. You can;t even have a conversation with someone with out them texting on their blackberry as you are speaking to them. People walk out of the subway not looking where they are going as they are texting. Ridiculous. Almost robotic.

The way I see it- it doesn’t always make things more efficient. Familiar and use it because everyone else in the business arena is using it. I need to spend my time taking care of my clients and nothing beats face to face interaction.

As a business person, I have learned it and continue to learn because I have to be progressive and keep current with the latest trends.