By: Christine Gratton
Last week Jennifer Shaheen discussed one of the most neglected steps of the website building process: finding your voice. But the way you tell your story successfully means paying attention to more than just your tone, it’s also equally important to stick to a consistent style.
- Does your grammar follow the same rules on every page?
- Are you using the right words to describe your business product or service?
- Is your content laid out in a consistent flow?
- Will you use bold, italics and underlines?
It may seem silly, but spelling, grammar and well-formed, consistent copy are things that your customer expects. Inconsistencies in your company’s website copy can lead to customer confusion, disinterest or even feelings of insult!
Ask yourself: is your voice coming through on the page in the right way?
Here at the Technology Therapy Group, Jennifer’s voice is one of education – we teach and advise with a handholding feel. Our writing is the same way; it takes you through business and technology concepts logically, methodically and always in a relatable way through day-to-day examples.
If you’re a financial B2B company, on the other hand, you probably speak in dollars and cents to your customers. Since you and your audience are only concerned with the facts, your writing may be pared down into bullets of only the most vital information.
In both cases, the company message is reflected and reinforced through the way it’s written – helping the customer understand who you are, what you do, how you do it and what they can expect.
We all may forget about punctuation, spacing and synonyms when we’re creating our website or writing on our business blog, but it’s important that your company’s message and voice stays consistent in every aspect of your business – even down to the very last comma!
