Your website is viewed and read by your users (and you) through the “front end,” but search engines find and read your website through the invisible “back end.” This is where Metadata comes in. Metadata, or Meta Tags, describes the context and content of each page of your website and is important for SEO. Although Metadata has lost some of its relevancy over the past years with the development of search engines, it is still important to utilize basic Metadata practices.
Here is a basic outline of Meta Tags you can incorporate into each page of your website through your content management system.
Titles – Give your page a name
Every html document must have a title tag in the header section. The title is the blue underlined link that shows up on Google. For example, “About Us.” It is also important to incorporate keywords into this title if possible, as title tags are given the most weight by search engines. If you are a bakery in Boston, for example, “Our Menu – Betty’s Bakery Boston” is a good title.
Meta Description Tag
This is a description of what the page is all about. This is what comes up on a search engine under the blue linked title – a brief sentence that sums up the page and is shorter than 155 characters.
Our Meta description is: “The Technology Therapy Group is the singular solution for all your web communication needs. Look to us to help you develop, design, and market your website.”
Meta Keywords
Your keywords are the words or phrases that you or your customers use to find your website. To choose the right words for your site and understand how to properly and effectively incorporate them into your content, see our SEO Keyword Guide here. Depending on the content management system your website is based in, it will vary where you actually put these words in the back end. Though this tag is not acknowledged by search engines anymore, it is still a great way to help you stay organized and focused on 2-3 complimentary phrases on each page of your website.
Meta data can be a helpful tool in helping you stay organized and focused on the overall goal of each page.
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