September 23rd, 2008

Understanding Micro-Blogs

Categories: Blog, Marketing, Social Media

microblogsKeeping up with the webbies isn’t easy; it seems that every day there’s something new to understand.  Is it time for you to catch up? Let’s start with what seems to be one of the hottest topics: Micro-Blogging.

What is it all about?

Micro-blogging is a form of brief blogging where 140 characters is all that the user writes. This results in what I like to call short bursts of thoughts and ideas. The most popular of the micro-blogs is Twitter, and right on its heels is Pownce. Also, if you’re already on Facebook, you may have noticed the new “what are you doing box.” Micro-blogging is about sharing what you’re doing right now (see my Twitter feed), and can be done from your computer or your cell phone. It has become very popular with bloggers.

Why Micro-Blog?

Some people who are new to this concept wonder what the point of these services is, and you’ll find different people will say different things.  Some people use micro-blogs to stay in touch with friends, and others use it for business. In the business world, micro-blogging is used to let clients and prospects know what’s going on in your businesses. The real reason why you use it will vary, but if you’re using it for business, it should be encompassed into a web marketing plan.

Why I’m on Twitter

I use Twitter to keep up with clients and industry experts I respect. I use it to build relationships with my potential clients, and express my point of view on issues in my business. I decided to use it as a way to give quick updates about what my company is doing, as well as feedback on technology and marketing issues that concern me.

Are you micro-blogging? Join the conversation by leaving a comment telling why and who you use!

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