Latest Entries
Leveraging Facebook for Your Business: Web Class Review
Categories: Blog, Social Networking
Just when you think you’ve got Facebook all figured out, they go and make some major changes! The new Facebook Timeline for business pages is here to stay, and like it or not, knowing how to appropriately use the Timeline can make it an instrumental tool to help you grow your business. On Tuesday, 4/24, Jennifer Shaheen hosted a web class focused on familiarizing small business owners with the changes Facebook has undergone and how best to utilize all the tools available. During this 75 minute discussion, the topics covered were:
Your Company Online: Blogging, Your Employees, and You
Categories: Blog, Marketing, Social Networking
One of my employees has a blog. She writes it on her own time, never mentions the company, doesn’t even talk about our industry – but she does write about some very controversial political issues. I’m afraid people will find out she works for us, and we’ll lose customers as a result of her opinions. What should I do?
I get this type of question all the time. It points to a very real and valid concern: business owners want desperately to be able to control all of the messaging related –even tangentially! – to their business. Maintaining the image and reputation that your customers expect is a top priority. The last thing you want to deal with is any controversy that can negatively impact your brand.
