The New Digital Divide
Categories: Blog, Marketing, Social Networking, Web Design, Web Development
Is a gap in understanding technology hindering your company? Here are six ways to bridge the divide.
It was a little more than 10 years ago that a national conversation started about “the digital divide,” the fact that not everyone had the same access to digital technology. The infrastructure simply wasn’t there. Regions of the country were woefully underserved, and socioeconomic status dictated how easily you could connect with the world online. With time, that gap has narrowed. Advances in technology have made it possible for nearly everyone to have reliable access to the web. The playing field may not be entirely level, but it’s a lot smoother than it used to be.
5 Tips on How to Keep Your Website Fresh
Categories: Blog, Web Design, Web Development
You have a brand new website. Congrats! Now that your site has the new website feel, how can you keep it original, creative and attractive? Whether your website is just launched or not, here are some tips to keeping your web page as exciting as the day it was launched.
Tip 1: Keep Your Audience In Mind
You may have an agenda for what you want on your website, but you should also always find a way to connect with your audience. Try to find out what trends your audience is following. What are they posting on their Facebook walls, tweeting, or writing on their blogs? This can help you tremendously when thinking about how you can update your website. They’ll appreciate that your content pertains to their business issues and interests, and that will in turn show that you care about what they do.
