As you may have noticed, over the past few months Google Analytics has undergone some major changes. If you’ve been defaulting to the old version, you may be missing some of their latest features. On Tuesday, 3/27, Jennifer Shaheen held a web class focused on walking through the basics of Google Analytics to help small business owners understand and leverage the tools available.
During this 75 minute discussion, the topics covered were:
Next month I have an article that will appear in the New York Enterprise Report discussing all the features of Google Analytics and how to use them to improve your marketing and sales.
The most difficult thing about writing these articles is covering all the great features in a certain word count. Today, I want to take a moment to examine 1 feature in your Google Analytics that you should spend some time reviewing.
On May 17, 2011 Network Solutions produced an event to support Small Business Week. The event was “Mobile Marketing for Small Business: Fact vs. Fiction.”
While you might not think about it, when you’re Googling a restaurant, store or movie theater from your Blackberry, iPhone, Android or ipad- You’re participating in mobile marketing! This technology is not only handy and fun, it can be pretty lucrative as well. One in three searches on a mobile device is local. After searching for a business on their mobile device: 61% call the business, 59% visit the business; 88% take action the same day!
On Monday, October 20th, I had the great opportunity to be the moderator for SmallBizTechnology.com’s most recent Taste of Technology event on E-mail Marketing. The evening was filled with great questions that uncovered audience members true concerns about what email marketing is really all about in today’s business world. The panel consisted of Ilise Benun of Marketing Mentor and Wendi Caplan-Carroll of Constant Contact.
When preparing for the event, I put together a list of questions I wanted the panelists to answer and I added my own point of view. The questions included:
Have you ever gotten upset that someone did not respond to your email? Did you ever think that maybe they did not receive it? Today we assume that with so many people being available on laptops and Blackberries, emails are delivered without a problem.
Not true! Emails go down, spam filters can block your message, emails may even be blacklisted, and many times you may not even know that it happened.
In business, the term “best practices” is used often when we discuss setting up the foundations of a company. When I started my business, I was a junior in college and this was not a concept that I learned until after a few years of struggling. I remember it clearly; I was at a round table of business owners who had all been in business longer than I had, and one of the entrepreneurs said (even though I was just starting out) to try to apply “best practices.” He continued to explain that for him this meant running his small business as if he were already a bigger company. He held weekly meetings with himself and outlined the positions in the company that he filled and eventually would hire staff to fill. I remember thinking to myself, why didn’t I learn this in business school? What a good idea – I need to do this in my business!
Companies spend large sums of money each year designing and re-designing their websites in hopes of increasing revenue, increasing market share or increasing brand awareness. While a dynamic and appealing design is a great marketing tool, there’s one thing many websites I run across are lacking – strong copy. Without equally as dynamic, appealing and engaging copy, your professionally designed website just might fall short of your expectations.
My husband watches a show on the Discovery channel called “Holmes on Homes,” and as we rode the train the other morning, he was talking to me about a recent episode. Host Michael Holmes was helping a woman whose roof was caving in due to a contractor’s error. The episode recap goes like this: To make better use of space, the woman wanted to move her kitchen to another part of the house, and build a new bathroom where the kitchen formerly was. The contractor she hired, referred to her by her interior designer, did as she asked. However, when moving heating vents, the main support beam – the piece that structurally holds up the roof – was cut! Subsequently, the roof began to sag and if Michael Holmes had not been there to help, the roof would have caved in before too long.
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