August 15th, 2011

Are You Ready for The Holiday Season?

Categories: Blog, Marketing, Web Design
Are You Ready for The Holiday Season?


No I’m not talking about Labor Day. I’m talking about the festive days that come after Labor Day.

Though the leaves have not even begun to change here on the east coast, I have found myself already working with and reminding our clients that NOW is the time to start planning out their holiday communications.

Let’s have a quick discussion about the holiday communications you might want to start considering now.

eCommerce Site Ideas

If you have an ecommerce site you should begin by identifying the last day you can ship your product or gift certificates so they will arrive in time for the holiday. Working backward you should schedule out:

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August 1st, 2011

Technology & Marketing Go Hand-in-Hand

Categories: Blog, Marketing, Web Design, Web Development
Technology & Marketing Go Hand-in-Hand

In the second excerpt from the CT Business Expo, Jennifer Shaheen discusses how marketing and technology go hand-in-hand.

Fact: Your website is a marketing tool.

It is important to understand this when building a website. When you build a website you need to involve individuals from both a marketing and a technology background. You also need to understand how your visitor uses technology and where they access information from. In this video, Jennifer discusses these issues and more.