The New Digital Divide
Categories: Blog, Marketing, Social Networking, Web Design, Web Development
Is a gap in understanding technology hindering your company? Here are six ways to bridge the divide.
It was a little more than 10 years ago that a national conversation started about “the digital divide,” the fact that not everyone had the same access to digital technology. The infrastructure simply wasn’t there. Regions of the country were woefully underserved, and socioeconomic status dictated how easily you could connect with the world online. With time, that gap has narrowed. Advances in technology have made it possible for nearly everyone to have reliable access to the web. The playing field may not be entirely level, but it’s a lot smoother than it used to be.
Integrating Social Media into Your Website-Part 2
Categories: Blog, Social Media, Social Networking, What's News
In the second installment of Jennifer’s May 25th talk at the New England Business Expo, Jennifer discusses the importance of making your company’s website the ultimate destination for your audience.
With the popularity and enhanced tools of social networking sites like Twitter and Facebook, it may seem like websites have become obsolete. This would be a false assumption, and it is particularly not true in the case of small businesses.
Jennifer’s advice? Go back to the basics!
