In the second excerpt from the CT Business Expo, Jennifer Shaheen discusses how marketing and technology go hand-in-hand.

Fact: Your website is a marketing tool.

It is important to understand this when building a website. When you build a website you need to involve individuals from both a marketing and a technology background. You also need to understand how your visitor uses technology and where they access information from. In this video, Jennifer discusses these issues and more.

Laat month (June 2011) I had the opportunity to present a topic I am very passionate about – small business websites.  My presentation discussed how small businesses need to be thinking about what their audiences want as they move forward online. Here is part 1 of that presentation.