Your Company Online: Blogging, Your Employees, and You
Categories: Blog, Marketing, Social Networking
One of my employees has a blog. She writes it on her own time, never mentions the company, doesn’t even talk about our industry – but she does write about some very controversial political issues. I’m afraid people will find out she works for us, and we’ll lose customers as a result of her opinions. What should I do?
I get this type of question all the time. It points to a very real and valid concern: business owners want desperately to be able to control all of the messaging related –even tangentially! – to their business. Maintaining the image and reputation that your customers expect is a top priority. The last thing you want to deal with is any controversy that can negatively impact your brand.
Business Blogging 101: Finding Topics To Write About
Categories: Blog, Marketing
We don’t really have to sell most business owners on the idea of having a blog on their website. It’s pretty well known that blogs are an incredibly powerful tool that businesses can use to connect with their customers, increase brand visibility, and drive sales. There are techniques you can use when writing your blog that will boost your website’s SEO rankings, making it much easier for new and existing customers to find you online. Not to mention a blog can help fuel your social media initiatives. Blogs are a fabulous, fully customizable low-cost marketing vehicle.
