Category for "Digital Marketing Strategies"

backgroundchecks

Background Checks: Not Just For Your Employees Anymore

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If you’ve never heard of PewDiePie, odds are you don’t have a child in middle school. The YouTube star has a huge following among the tween and teen set, making him an ideal candidate as an influencer for Disney – right up until the moment when PewDiePie’s brand of ‘humor’ included virulently anti-Semitic commentary including… Continue Reading »

impulsebuys

A New Challenge to Impulse Buys

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For retailers, impulse buys occupy a uniquely profitable place in the product mix. These items are things customers certainly had no idea they were going to purchase – in fact, they may have not even known that the impulse buy item even existed – but as soon as they saw it, they had to have… Continue Reading »

smartdecisions

Help Your Customer Make Smart Decisions

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B2B Content Marketing Job #1 In the B2C world, the sales cycle is often quite short: a customer becomes aware of a product, decides they like it, and makes the purchase – a process that can take only minutes. B2B is different. Purchases must be made according to organizational needs, keeping budget constraints in mind,… Continue Reading »

contentisland

In A Sea of Content, Look for Islands

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Content marketing is one of the few truly effective tools small companies can use to compete effectively with larger brands. Creating articles, videos, graphics and other content that your customer base values and appreciates is easier than ever thanks to smartphone technology and a range of free online tools. There’s just one problem: there’s so… Continue Reading »