Category for "Marketing"

app

More Sales? There’s an App for That — Maybe.

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Nowadays, it seems like there’s an app for everything. Apps are always in the news. As of this morning, a quick Google News search returned more than 27,000,000 results, including this story I wrote for Bank of America’s OPEN called Boost Your Sales Using Apps. Here’s the highlights from that piece, plus a few additional… Continue Reading »

email

Is Email Really Dead? Facebook Thinks So, But We’re Not So Sure

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Facebook, as you may have heard, recently bought the messaging app WhatsApp. Shortly after making this $16 billion deal, Facebook announced it was discontinuing its email service. This is, according to the pundits, the death knell for email marketing. We’d like to say not so fast. First of all, it’s fair to state that the… Continue Reading »