Category for "Marketing"

buzzfeed

Buzzfeed’s Getting Better: What Tightening Editorial Standards Means for Social Media Marketing

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In a highly anticipated and much heralded move, the leadership team at Buzzfeed has announced a new suite of editorial guidelines. It’s a sign that the site, once best known for its ‘listicles’ and articles that were long on the funny and short on the facts, is starting to take its position as a news… Continue Reading »

app

More Sales? There’s an App for That — Maybe.

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Nowadays, it seems like there’s an app for everything. Apps are always in the news. As of this morning, a quick Google News search returned more than 27,000,000 results, including this story I wrote for Bank of America’s OPEN called Boost Your Sales Using Apps. Here’s the highlights from that piece, plus a few additional… Continue Reading »

bent

Digital Marketing Lessons: What To Do When Your Customers Get Bent Out of Shape

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Every time Apple releases a new iPhone, it makes headlines. That’s nothing new. It’s also not unusual for the legions of Apple fans to find something to complain about with their new phones – remember the complaints about poorly placed antennas that dogged the iPhone 4? That issue was resolved by fairly quickly, but we’re… Continue Reading »

email

Is Email Really Dead? Facebook Thinks So, But We’re Not So Sure

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Facebook, as you may have heard, recently bought the messaging app WhatsApp. Shortly after making this $16 billion deal, Facebook announced it was discontinuing its email service. This is, according to the pundits, the death knell for email marketing. We’d like to say not so fast. First of all, it’s fair to state that the… Continue Reading »