Category for "Marketing"


Push Vs. Pull: Making Native Advertising Work


Ad blockers are a problem for business owners. Nearly 2 out of every 3 Millennials use ad blocking, meaning they don’t see the ads you’ve created and paid for on social media and other websites. Native advertising, which consists of strategically placed paid content, makes it past the ad blockers – but it won’t work… Continue Reading »


Are You A Fearful Filmmaker? Facebook Introduced Slideshow Just For You


The news that Facebook’s future will likely be all video, all the time has caused more than a few small business owners to feel anxious. Creating great video content that attracts customer attention and drives engagement and sales can seem like an overwhelming challenge, particularly if you’re not comfortable with technology. Facebook is making it… Continue Reading »


Buzzfeed’s Getting Better: What Tightening Editorial Standards Means for Social Media Marketing


In a highly anticipated and much heralded move, the leadership team at Buzzfeed has announced a new suite of editorial guidelines. It’s a sign that the site, once best known for its ‘listicles’ and articles that were long on the funny and short on the facts, is starting to take its position as a news… Continue Reading »