Next month I have an article that will appear in the New York Enterprise Report discussing all the features of Google Analytics and how to use them to improve your marketing and sales.
The most difficult thing about writing these articles is covering all the great features in a certain word count. Today, I want to take a moment to examine 1 feature in your Google Analytics that you should spend some time reviewing.
On May 17, 2011 Network Solutions produced an event to support Small Business Week. The event was “Mobile Marketing for Small Business: Fact vs. Fiction.”
While you might not think about it, when you’re Googling a restaurant, store or movie theater from your Blackberry, iPhone, Android or ipad- You’re participating in mobile marketing! This technology is not only handy and fun, it can be pretty lucrative as well. One in three searches on a mobile device is local. After searching for a business on their mobile device: 61% call the business, 59% visit the business; 88% take action the same day!
Last week I had the opportunity to present to the BOMA Boston chapter. The presentation was: “Leveraging Social Media To Connect With Your Audience” (download the pdf). After the presentation, someone said to me that pretty soon, we won’t need a website. Now, as a web design / development agency owner I needed to pause for a moment. Was this person really telling me my lively hood, my calling, my passion will soon be obsolete?
Have you ever been to a website on your home computer and it looks one way, but then when you’re on your iPhone it looks different? Or have you looked at your website on a PC with Internet Explorer and then on a Mac with Google’s Chrome and you notice that it’s just not the same? Websites should look similar from computer to computer and browser to browser, but they often look different from computer to mobile device.
Last week I was speaking to a client and I asked them if they had a places page. The question seemed to confuse them – what is a places page? This reminded me that businesses often forget about some of the free features that help them for local online marketing efforts.
Here is a quick video to remind you of the 3 maps all businesses should be on today!
From mobility to scalabilty, here’s a look at the top trends in ecommerce for the coming year.
By Jennifer Shaheen, January 7, 2011 | As featured in Entrepreneur
What’s in store for online businesses in 2011? There are several changes on the horizon, but one common thread through them all is the need for flexibility. Your customers are accessing information in more ways than ever, and their expectations are high. To meet them, you’ll need to be nimble.
From mobility to scalability and security, here’s my take on the most important trends influencing online business technology in the coming year and what they could mean for your website.
Your website is viewed and read by your users (and you) through the “front end,” but search engines find and read your website through the invisible “back end.” This is where Metadata comes in. Metadata, or Meta Tags, describes the context and content of each page of your website and is important for SEO. Although Metadata has lost some of its relevancy over the past years with the development of search engines, it is still important to utilize basic Metadata practices.
Here is a basic outline of Meta Tags you can incorporate into each page of your website through your content management system.
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