By Jennifer Shaheen, February 5, 2010 | As featured in | As featured in Entreprenuer
Understanding website functionality can get a little confusing, and deciding what bells and whistles to include on your site isn’t always easy. Here, we discuss three tools used on many of today’s websites..
Turn your website from an electric brochure to a customer experience.
By Jennifer Shaheen, January 22, 2010 | As featured in The New York Enterprise Report
If you have not updated your company’s website in a couple years, you are in danger of having a lame site, and it might be turning customers and prospects off. It can also keep customers from finding you and spreading your message.
If you want a website that’s both on time and on point, you’ll have to plan accordingly.
By Jennifer Shaheen, December 3, 2009 | As featured in Entreprenuer
Every time I give a presentation on developing a website, a popular question always comes up: “How long does a website take to create?”
5 steps to take before you embark on redesigning your website
By Jennifer Shaheen, August 1, 2009 | As featured in The New York Enterprise Report
“You’re an analog player in a digital world”—a great line from Ocean’s Thirteen. I wonder: Is your company’s website a static brochure in a dynamic Web 3.0 world? Is it time to take the plunge and update your virtual presence? And if so, with so many changes in technology, how do you embark on redesigning your website?
Use these 3 tips to connect with your online customers.
By Jennifer Shaheen, June 23, 2009 | As featured in Entreprenuer.
It’s not personal–it’s business. A mantra heard by business people through the years, but when it comes to our business websites, it’s more personal than business.
It’s a great way to get started quickly, but consider these factors.
By Jennifer Shaheen, June 23, 2009
As featured in Entreprenuer
The small-business website seems to be one of the simplest things to launch today. Everywhere you turn, companies are giving you what appears to be the perfect website for a startup. It’s like walking into Ikea and buying a bookshelf: All you need to do is put it together. Seems simple enough, but before you buy an off-the-shelf website, understand what you’re buying and what you need for your business.
If you want your site to work–and keep working–consider these factors before you build it.
By Jennifer Shaheen, July 30, 2009
As featured in Entreprenuer
Building a website can be a lot like putting together a jigsaw puzzle–sometimes the picture looks good, but when you look closely, pieces are in the wrong places. A website might function, but as soon as you make a change or an update, the picture falls apart.
How do you avoid hiring a designer or developer that builds a website like this? Here are some questions you can ask and some feedback to help you understand their answers.
By Karen Gedney, ClickZ, Sep 21, 2005
I’ve been writing e-newsletters for my clients but have been without my own for quite a while.
I knew I needed one to keep my name in front of clients and prospects and inform them of my ever-expanding repertoire of capabilities and projects. Finally, after putting up my also long overdue Web site, I was ready.
Being a writer, my first thought was the copy. That was relatively easy to knock out. Then, I brought in my designer to create a template. Again, that was painless, as the e-newsletter graphics reflect the Web site.
By Jennifer Shaheen, The Technology Therapist®
As featured in Women & Biz Magazine and WomensRadio.com
When faced with change, you will find that many people fear change while others embrace it and see it as a new form of growth. Whether you see change as a pro or con in your business, the fact remains: change is part of life.
So in 2005 if you’re planning a technology change, like upgrading your computer or software, here are a few things to keep in mind to make your transition as smooth as possible.
Upgrading to Windows XP from Windows ME or 2000
By Jennifer Shaheen, The Technology Therapist®
As featured in Women & Biz Magazine and WomensRadio.com
Big businesses spend millions of dollars on branding their names, focusing on being everywhere and playing the odds that consumers will eventually notice their product or service when the time is right. As a small, but growing business, I do not have that luxury nor do I have the budget to accomplish that task. So I decided over 2 years ago to use the Internet to communicate and stay connected with my audience. I made a commitment to create an email newsletter in January of 2003 and oh… how it has grown. But now in 2005 with spam guards and blacklists more and more small businesses wonder if email marketing is worth it.
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