Use these 3 tips to connect with your online customers.
By Jennifer Shaheen, June 23, 2009 | As featured in Entreprenuer.
It’s not personal–it’s business. A mantra heard by business people through the years, but when it comes to our business websites, it’s more personal than business.
It’s a great way to get started quickly, but consider these factors.
By Jennifer Shaheen, June 23, 2009
As featured in Entreprenuer
The small-business website seems to be one of the simplest things to launch today. Everywhere you turn, companies are giving you what appears to be the perfect website for a startup. It’s like walking into Ikea and buying a bookshelf: All you need to do is put it together. Seems simple enough, but before you buy an off-the-shelf website, understand what you’re buying and what you need for your business.
If you want your site to work–and keep working–consider these factors before you build it.
By Jennifer Shaheen, July 30, 2009
As featured in Entreprenuer
Building a website can be a lot like putting together a jigsaw puzzle–sometimes the picture looks good, but when you look closely, pieces are in the wrong places. A website might function, but as soon as you make a change or an update, the picture falls apart.
How do you avoid hiring a designer or developer that builds a website like this? Here are some questions you can ask and some feedback to help you understand their answers.
By Karen Gedney, ClickZ, Sep 21, 2005
I’ve been writing e-newsletters for my clients but have been without my own for quite a while.
I knew I needed one to keep my name in front of clients and prospects and inform them of my ever-expanding repertoire of capabilities and projects. Finally, after putting up my also long overdue Web site, I was ready.
Being a writer, my first thought was the copy. That was relatively easy to knock out. Then, I brought in my designer to create a template. Again, that was painless, as the e-newsletter graphics reflect the Web site.
By Jennifer Shaheen, The Technology Therapist®
As featured in Women & Biz Magazine and WomensRadio.com
When faced with change, you will find that many people fear change while others embrace it and see it as a new form of growth. Whether you see change as a pro or con in your business, the fact remains: change is part of life.
So in 2005 if you’re planning a technology change, like upgrading your computer or software, here are a few things to keep in mind to make your transition as smooth as possible.
Upgrading to Windows XP from Windows ME or 2000
By Jennifer Shaheen, The Technology Therapist®
As featured in Women & Biz Magazine and WomensRadio.com
Big businesses spend millions of dollars on branding their names, focusing on being everywhere and playing the odds that consumers will eventually notice their product or service when the time is right. As a small, but growing business, I do not have that luxury nor do I have the budget to accomplish that task. So I decided over 2 years ago to use the Internet to communicate and stay connected with my audience. I made a commitment to create an email newsletter in January of 2003 and oh… how it has grown. But now in 2005 with spam guards and blacklists more and more small businesses wonder if email marketing is worth it.
By Jennifer Shaheen, The Technology Therapist®
As featured in Women & Biz Magazine and WomensRadio.com
I was shopping for shoes to go with my New Year’s Eve dress last month. How I love to find cute shoes, but they need to be comfortable. As I glanced around, I found myself envious of some of the women around me who seemed to walk effortlessly in shoes over 2 inches. If you’re one of those women – wow! As for me I have to find something a little lower. I am one of those women that by the end of the night I’m still on the dance floor but my shoes are tucked under the table.
By Jennifer Shaheen, The Technology Therapist®
As featured in Women & Biz magazine and Women’s Radio
Do you have a web site? Do you have all the information you need to take it over if you decide to change developers or hire an in-house designer?
Many growing businesses do not know the necessary items or have control of their information if they decide they want to work on their web site themselves.
Do not be held hostage by the technology jargon! Here are 3 things you should know that will give you the keys to your company’s web site.
By Jennifer Shaheen, The Technology Therapist®
As featured in Women & Biz magazine and WomensRadio.com
Do you consider yourself to be a good networker? Have you ever met anyone that you feel is a power networker? What is it about someone that makes them a good networker?
Someone who:
-Is open to giving information
-Remembers people
-Introduces business
-Asks questions
-Makes an effort
-Comfortable speaking to anyone
-Looks for new ways to connect people
Here are my secret weapons to being a power networker: Listening, Asking, Giving and Recording. 4 easy steps.
By Jennifer Shaheen, The Technology Therapist®
As featured in Women & Biz magazine and WomensRadio.com
Teamwork – a term that is paid homage in the corporate world. Companies spend thousand of dollars a year on team building skills. They send employees on retreats, provide in-house coaching, bring in trainers and yet, one of the most significant skill sets that is overlooked is how a co-worker’s technology skills affect the team’s performance and morale. This problem is often overlooked and tolerated, but for many employees causes short tempers, increased frustration, and a renewed job search.
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