Articles

Finding the Perfect Fit!

Friday, August 14th, 2009

By Jennifer Shaheen, The Technology Therapist®
As featured in Women & Biz Magazine and WomensRadio.com

I was shopping for shoes to go with my New Year’s Eve dress last month. How I love to find cute shoes, but they need to be comfortable. As I glanced around, I found myself envious of some of the women around me who seemed to walk effortlessly in shoes over 2 inches. If you’re one of those women – wow! As for me I have to find something a little lower. I am one of those women that by the end of the night I’m still on the dance floor but my shoes are tucked under the table.

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Do You Have the Keys to Your Website?

Friday, August 14th, 2009

By Jennifer Shaheen, The Technology Therapist®
As featured in Women & Biz magazine and Women’s Radio

Do you have a web site? Do you have all the information you need to take it over if you decide to change developers or hire an in-house designer?

Many growing businesses do not know the necessary items or have control of their information if they decide they want to work on their web site themselves.

Do not be held hostage by the technology jargon! Here are 3 things you should know that will give you the keys to your company’s web site.

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Are You a Power Networker?

Friday, August 14th, 2009

By Jennifer Shaheen, The Technology Therapist®
As featured in Women & Biz magazine and WomensRadio.com

Do you consider yourself to be a good networker? Have you ever met anyone that you feel is a power networker? What is it about someone that makes them a good networker?

Someone who:

-Is open to giving information

-Remembers people

-Introduces business

-Asks questions

-Makes an effort

-Comfortable speaking to anyone

-Looks for new ways to connect people

Here are my secret weapons to being a power networker: Listening, Asking, Giving and Recording. 4 easy steps.

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Are a Lack of Technology Skills Affecting Your Company’s Moral?

Friday, August 14th, 2009

By Jennifer Shaheen, The Technology Therapist®
As featured in Women & Biz magazine and WomensRadio.com

Teamwork – a term that is paid homage in the corporate world. Companies spend thousand of dollars a year on team building skills. They send employees on retreats, provide in-house coaching, bring in trainers and yet, one of the most significant skill sets that is overlooked is how a co-worker’s technology skills affect the team’s performance and morale. This problem is often overlooked and tolerated, but for many employees causes short tempers, increased frustration, and a renewed job search.

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8 Reasons Your Web Site Needs a Makeover

Friday, August 14th, 2009

By Jennifer Shaheen, The Technology Therapist®
As featured in Women & Biz magazine and Womensradio.com

In the year 2005 many businesses have web sites and over the past year I have been part of redesigning many company sites including my own. This made me wonder: how do you know when it is time to give your web site a facelift?

Here are 8 ways to know it is time to redesign your website.

1. What Do You Do?

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10 Things You Should Know When Hiring A Graphic Designer

Friday, August 14th, 2009

By Jennifer Shaheen, The Technology Therapist®
As featured in Women & Biz magazine and WomensRadio.com

Your company image is important and for that reason many small and large businesses work with graphic designers to help create and maintain their corporate identity. But what happens if your graphic designer closes their doors on you or you want to move on to another firm?

Do you have everything you need to work with another company? Probably Not.

Let’s look at what has happened to some of our clients who didn’t think they could go wrong.

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Small Business Technology – Is It Ready To Be Green?

Friday, August 14th, 2009

By Jennifer Shaheen, The Technology Therapist®

As featured in Women & Biz magazine

Green is the theme on everyone’s mind nowadays, and big businesses are finding out that going green can be helpful for the environment and their wallet(s). Company’s like Google and Hewlett Packard are paying close attention to the energy used by their computer networks. They are both using and finding ways to cut energy consumption in order to save money and help preserve the environment. But as a small business is my company really using a lot of energy? You would be surprised.

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Podcasting for your Business

Friday, August 14th, 2009

By Jennifer Shaheen, The Technology Therapist®

As featured in Women & Biz magazine

Podcasting – a term that seems to have everyone buzzing. What is podcasting and why should you care?

What is Podcasting? A podcast is simply an audio recording that can be listened to online, on your computer or on a player. Many times this service is used for Internet Radio. The term podcast has no relation to iPod. A podcast is an audio file in digital format known as MP3. You can listen to a podcast on your iPod, iRiver or any other MP3 player.

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Ecommerce Dreams: Making Money Online – What Is The Reality?

Friday, August 14th, 2009

By Jennifer Shaheen, The Technology Therapist®

As featured in Women & Biz magazine

The World Wide Web has opened up the possibility for so many people to start selling their products online. Every day someone looks at the web and they say to themselves – “How can I capitalize on this growing medium?” The story is a common one, today Martha is making cookies or jewelry or pillows and tomorrow she is an online millionaire. Is the story a dream or an urban myth created to get more and more people to start online businesses? Will your dream become a reality?

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5 Ways to Spruce Up Your Website

Friday, August 14th, 2009

Is your website working for your company?

By: Jennifer Shaheen
As featured in The New York Enterprise Report

In the Web 2.0 world, you need to start looking at your company website as a much more dynamic marketing tool to get your customers and prospects interested in what your company can do for them. The five ideas below are just a few of the possibilities for sprucing up your site and building stronger relationships online. The key to seeing success with any of these ideas is to create a goal before implementing new tools.

1. Be Dynamic

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