Next month I have an article that will appear in the New York Enterprise Report discussing all the features of Google Analytics and how to use them to improve your marketing and sales.
The most difficult thing about writing these articles is covering all the great features in a certain word count. Today, I want to take a moment to examine 1 feature in your Google Analytics that you should spend some time reviewing.
Last week I was speaking to a client and I asked them if they had a places page. The question seemed to confuse them – what is a places page? This reminded me that businesses often forget about some of the free features that help them for local online marketing efforts.
Here is a quick video to remind you of the 3 maps all businesses should be on today!
Your website is viewed and read by your users (and you) through the “front end,” but search engines find and read your website through the invisible “back end.” This is where Metadata comes in. Metadata, or Meta Tags, describes the context and content of each page of your website and is important for SEO. Although Metadata has lost some of its relevancy over the past years with the development of search engines, it is still important to utilize basic Metadata practices.
Here is a basic outline of Meta Tags you can incorporate into each page of your website through your content management system.
Google AdWords is a wonderful online service that can be used to effectively market your business. A good AdWords campaign is designed to drive quality customers to your website. The key here is driving the right customer, and many people new to AdWords forget this goal. Here are five items to consider as you implement your campaign.
Here is how to get the most out of your AdWords campaign:
Your website is only as good as the speed and support behind it. Use these tips to find a host that will best fit your needs.
By Jennifer Shaheen, November 12, 2010 | As featured in Entrepreneur
Running a business online means that your business needs to have an effective website, but often overlooked by businesses is the importance of the Web server. The Web server that houses your website is as important as the look and feel of your website. So how do you choose a web host, and do you need more than just a host?
Do you have a Google AdWords, Analytics or Webmaster account? As a small business owner with a website, you should have at least one of these to help you monitor and track your online success. If you do have one or more of these accounts, you may want to give specific people access to different accounts for a variety of reasons. You may have an intern, for example, who is indexing your site with Google webmasters on a regular basis, but then may want to give your marketing manager access to your AdWords account so that they can manage your campaign.
We’ve discussed the importance of keywords in Part One of this SEO How-To series, but we didn’t get into how to really choose the right ones for your website…
Choosing the right keywords is essential for SEO success. Keywords are like a funnel to your website. The right keywords filter in qualified traffic, the customers who are looking for you and your service or product.
Successful keywords fulfill two criteria:
In part one of this series on SEO, we discussed Keywords and how they influence your search engine ranking. And though keywords have a hand in SEO, the most effective way to optimize your search rankings is to get more inbound links.
Inbound links are links from pages on external sites that link back to your website. The number of inbound links your website is an important signal to Google of your website’s popularity, so the more inbound links you have, the more popular you appear and the higher your ranking is.
So how do you get inbound links?
Search engine optimization, or SEO, is an important conversation every business owner should have with their web developer. It’s not enough anymore to have a pretty site that functions well; websites have to be written and coded in a way that will make them findable by search engines. Because once a search engine can find your website, your audience can and will find your website.
In the first part of this series on the basics of SEO, we’ll focus on Keywords.
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