By Laura Leites, October 22, 2009 | As featured in The Network Journal

Having a business website is like working out: something is better than nothing, even if it’s not perfect. Zero customers are finding you online if you don’t have a website.

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By Diana Ransom, August 20, 2009 | As featured in The Wall Street Journal

Between documenting expenses and processing credit cards from just about anywhere in the U.S., smartphone applications have changed the way many small businesses operate. Now, more firms are turning to these apps to enhance the way customers interact with their products and services — and even boost their bottom lines.

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By CHRISTOPHER S. STEWART

November 2nd 2003 – Executive Life

New York Times

They meet in crowded bookstores or public libraries, where anonymity is guaranteed. For sessions at work, they settle in behind closed doors, typically early in the morning or after hours.

Yes, when an executive finally learns how to work a computer, secrecy can be crucial.

Over the years, many of these executives managed to put off computer training. But they have reconsidered as computers have become an unavoidable part of the business world. Rather than face derision from colleagues – or worse, appear obsolete – some are seeking out teachers and coaches who can educate them on the sly.

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By MATT VILLANO

February 15, 2004 – Trend Lines

You might think that in 2004 it’s unlikely—if not impossible—for a CEO or CFO to have reached the executive suite without much fluency in the ways of Windows and PCs.

You’d be wrong.

Meet Jennifer Shaheen, the entrepreneur behind Technology Therapy, an often-clandestine service for the high and mighty to learn the lowdown about desktop productivity tools.

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Author: Elise Soukup

September 22nd 2003 – Periscope Section

A surprising number of CEOs still aren’t comfortable with their computer skills, says Jennifer Shaheen, president of E-BusinessCreations, a tech-training firm. She should know: she’s got a side business teaching them how to use their computers. “I answer questions like why there are two buttons on their mouse,” says the self-proclaimed “tech therapist,” who charges $300 per session. “No question’s too basic.” She got her start last year when a CEO pulled her aside at a seminar and confessed he couldn’t use his laptop. He didn’t want anyone to know, so she secretly tutored him—and stumbled upon an untapped market. Through referrals she now has nearly a dozen clients from nationally known companies—but she won’t name names. “It sounds ridiculous,” says one client, “but I had to have the basics taught to me.” To ensure her clients’ privacy she calls their cell phones, doesn’t leave messages with secretaries and meets them at odd hours and locations. Her newest client, a New York-based executive at a national transportation company, insists on meeting at a New Jersey Barnes & Noble.

Author: Anita Jain

September 22nd 2003 -New York, New York

Section Page 6

Top executives in corner suites who are too shy to ask their underlings how to attach a file to an e-mail are finding help in the form of Jennifer Shaheen. Calling herself the Technology Therapist, the Manhattan-based entrepreneur makes house calls, helping CEOs and business owners with everything tech-related, from figuring out what a mouse is to how to use a Palm Pilot.

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Author: Michael P. Regan

Associated Press – September 2003

NEW YORK (AP)–She often meets her powerful clients on nights and on weekends, when no one is around. Some of them insist she call only on their cell phones, fearing the loose lips of secretaries.

By Annika Mengisen

TheStreet.com Staff Reporter

10/16/2007 10:21 AM EDT

Editor’s note: Since 1964, business-management counselors at nonprofit organization Score have given free advice to small-business clients spanning every industry. They currently serve nearly 400,000 entrepreneurs nationwide each year — check in every week for their prudent advice.

Dabbling in small-time theater for the past two months, I quickly learned that enthusiasm and a bit of talent won’t get you noticed unless you’ve got a URL.

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By Jacob Stoller

CMA Management

IT has the potential to revolutionize the workplace, but there’s a catch — technology doesn’t change anything unless people use it. As many organizations are finding out, user adoption isn’t something that can be taken for granted

We all have our frustrations with IT, and perhaps a little guilt as well. After all, how many of us really make proper use all the tools that IT gives us? “You’ve heard the saying that we only use a percentage of our brain,” says Jennifer Shaheen, President of New York-based The Technology Therapy Group. “I jokingly tell people we only use a percentage of every software application.”

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By Phyllis Furman, May 4, 2009 | As featured in NY Daily News

When Jay Greenstein, president of the R.A.G. New York retail chain, launched an online shopping site last year, he figured he’d have no trouble luring customers.

After all, he has six Manhattan stores known for low-priced fashions emblazoned with various New York City logos, and they were all promoting the new Web site.

But Greenstein soon learned that to be a hit online he needed to get hits on search engines.

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