What's News

Facing Website Facts in 2011

Thursday, December 9th, 2010

By Jennifer Shaheen, December 9, 2010 | As featured in Women and Biz

Fact: Technology is changing.

Fact: How our customers use technology is changing.

Fact: Your website is a marketing tool based on changing technology.

Today we live online and we do it by utilizing many different tools; our smart phones, our ipads, and our computers. Customers expect us to deliver information to them through the tools they use. Looking for more than just text with images on the page. This has made life more exciting and more challenging, but the fact is we all have to change to grow.

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Get The Most Out of Your Google Ads

Wednesday, December 8th, 2010

Google AdWords is a wonderful online service that can be used to effectively market your business. A good AdWords campaign is designed to drive quality customers to your website. The key here is driving the right customer, and many people new to AdWords forget this goal. Here are five items to consider as you implement your campaign.

Here is how to get the most out of your AdWords campaign:

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Posted in Blog, Marketing, Other Useful Tips, Tips | 1 Comment »

How to Choose the Right Web Server

Friday, November 12th, 2010

Your website is only as good as the speed and support behind it. Use these tips to find a host that will best fit your needs.
By Jennifer Shaheen, November 12, 2010 | As featured in Entrepreneur

Running a business online means that your business needs to have an effective website, but often overlooked by businesses is the importance of the Web server. The Web server that houses your website is as important as the look and feel of your website. So how do you choose a web host, and do you need more than just a host?

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Kim Tubbs-Herron Talks About Microsoft Office in the Cloud

Thursday, November 4th, 2010
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Every business needs to look professional and here’s a secret: when I started my business in college I had to go to the computer lab to use professional tools. Now 10 years later a small start-up can now get these tools without paying for the entire licence at one time. Kim Tubbs-Herron from Microsoft Small Business Specialist shared with me the new cloud-based service being offered by Microsoft to small businesses. Will you use the cloud or hold on to your desktop applications?

Hope to see you at the final leg of Small Business Technology Tour in Washington DC Nov 5th and Atlanta Nov 9th.

Posted in Blog, Marketing, What's News | 1 Comment »

Online Video with Caren Cioffi of Brightcove

Tuesday, November 2nd, 2010
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Online video for me has been a great educational tool to help people understand online marketing and technology in small doses. For me this has been a way to connect with you and express my personality.  When I began I looked at all types of tools for delivering my videos. Watch this quick video with Caren Cioffi of Brightcove as she talks about online video platforms and the metrics for measuring success.

I look forward to seeing you at the Small Business Technology Tour in Washington DC Nov 5th and Atlanta Nov 9th.

Posted in Blog, Marketing, Web Development, What's News | No Comments »

Small Biz Tech Tour Mobile Recap with AT&T

Wednesday, October 27th, 2010
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Do you have a smart phone? Seems like a silly question now a days and AT&T know’s that as small businesses we are living on our devices. Here is a quick recap from Walt Rivenbark of AT&T and his presentation on integrating mobile into your business.

Walt also discussed how your customers are using mobile. How many of you are using mobile to stay ahead in today’s business world?

Don’t forget we have 2 more stops on the tour Washington DC on November 5th and Atlanta on November 9th.  Hope to see you there!

Posted in Blog, Marketing, What's News | No Comments »

Small Biz Technology Tour: What We Learned

Sunday, October 24th, 2010

Running a small business is not an easy task, and today some of the best tools to help us stay competitive are technology. But how do you make the right technology choices for you and your business?

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I am proud to be a part of this tour, as it allows me to help small businesses understand how to leverage the web and online marketing initiatives to increase their success. But as it always happens, I’m learning from others about the mobile work force, online video applications and where today’s small businesses are truly heading.

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Posted in Blog, Social Networking, What's News | No Comments »

You Only Need One Google Account

Tuesday, October 12th, 2010

Do you have a Google AdWords, Analytics or Webmaster account? As a small business owner with a website, you should have at least one of these to help you monitor and track your online success. If you do have one or more of these accounts, you may want to give specific people access to different accounts for a variety of reasons. You may have an intern, for example, who is indexing your site with Google webmasters on a regular basis, but then may want to give your marketing manager access to your AdWords account so that they can manage your campaign.

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Posted in Blog, Marketing, Other Useful Tips, Tips | No Comments »

Moving On: Managing Your Website Migration

Friday, October 1st, 2010

A successful transition can be as easy as asking the right questions.
By Jennifer Shaheen, September 27, 2010 | As featured in Entrepreneur

If your business is growing, you might be realizing that your Web designer isn’t capable of growing with you. Either way, you might want to migrate into a newer system with more features No matter what the situation, moving a website to a new firm or upgrading to a new site requires a plan. You need to ask yourself what you can do to prepare. Here are some items to help you interview new firms and begin to create a plan for a smooth, successful transition.

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The ABC’s of SEO: Part Three

Tuesday, September 14th, 2010

We’ve discussed the importance of keywords in Part One of this SEO How-To series, but we didn’t get into how to really choose the right ones for your website…

Choosing the right keywords is essential for SEO success.  Keywords are like a funnel to your website.  The right keywords filter in qualified traffic, the customers who are looking for you and your service or product.

Successful keywords fulfill two criteria:

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  • Relevant
  • Search-friendly

Posted in Blog, Marketing, Other Useful Tips, Tips | No Comments »

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