Full-service scuba dive travel-planning agency, Ultimate Dive Travel, offers scuba divers of all ages and experience levels with once-in-a-lifetime scuba diving trips to exotic destinations around the world.  From rustic wreck diving adventures to luxury tropical spa/scuba vacations, Ultimate Dive’s scuba diving trip possibilities are endless.

But while this may be a great selling point for customers looking to choose from a large selection of unique scuba experiences, it does present a challenge in terms of website design, as organizing a great amount of information in an easy-to-navigate layout can be tricky.

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Client: My Digital Doorman
Project: Redesign / Web Marketing Coaching

The package logging software company’s website was lacking a clear design and missing important marketing elements, both of which guide visitors logically through the site and prompt them to buy. Our solutions: show their software product’s process in a broken-down illustration, and add the much-needed “call outs” to sign-up or “schedule a call,” which have helped boost customer inquiries. Our advice on keywords and expanded content have also greatly increased their search rankings on Google.

A site focused on high-quality and high-impact dancewear should be just as dynamic and sleek as the exciting art and fashion it celebrates.  That’s what we based our transformation of KD dance on, revamping it into a modern, streamlined site, one that makes the clothes—the site’s very purpose—pop on every page.  Designed for wider-web standards, the final result is a new and improved KDdance.com, a site that looks and feels just as full of life as the dancers on each page.

Like many site owners, Greenberg & Hammer’s site ran into navigation problems—information was hard to find and their site wasn’t user-friendly.  We organized the information into an easy-to-find format, modernized their design by integrating their new brand logo and added social components, like their new blog—a perfect example that even a company established in 1919 can be just as web-savvy as any start-up!  We continue to maintain their site and look forward to launch their e-commerce campaign in 2010.

Onestop Advantage had a great deal of information on their site but no easy-to-navigate system of organization.  We began by focusing on the core services the company wanted to highlight: mortgage, real estate and titles.  From there, a simple, usable template was designed—a perfect example of how a great amount of information doesn’t necessarily mean a complicated design; it really can be easily organized into a user-friendly format.