Before & After:

Client Testimonial:

Client: National Chain
Project: Website Redesign, Online Catalog

National Chain Group is the leading domestic manufacturer of precious and semi-precious metal chains for wholesalers, distributors and large volume retailers in the fashion jewelry industry. Being an industry leader, National Chain was looking for an updated website that would support their internal sales team and effectively showcase their catalog to their customers. They knew it was time for a new website.

The Technology Therapy Group was brought on to blend their internal tradition and personality with the changes in today’s web technology. We began by creating a game plan, first by reviewing the previous website and addressing the changes needed. During this conversation we uncovered a bump in the road: there was no digital version of the company’s extensive catalog. Working together, we connected with print partners and began transferring all the product photos from the print catalog and created a digital catalog. National Chain is now left with an organized, streamlined foundation, and they can easily edit and expand their product line going forward.

The foundation for a successful online catalog is a clean database. This begins with an organized spreadsheet of products. The Technology Therapy Group created the spreadsheet that will be used to help National Chain efficiently manage their products. The newly created spreadsheets now allow in-house team members to make sweeping changes to multiple products at once, helping them save time and money. In just a few clicks, multiple changes are instantly updated to their online catalog – a great feature for a company with more than 1,200 products!

Here at the Technology Therapy Group we talk about the importance of connecting with your audience, and to help National Chain better connect with their clients we recommended some custom features that set their site apart from their competition. We’ve all seen an “email this product to a friend” feature, so customers are able to share specific products with colleagues, but we added a downloadable image and permalink to the product email to help recipients see the product right in their inbox and on their smartphones.

National Chain has been the subject of some amazing shows recently appearing on The History Channel’s Modern Marvels and The Science Channel’s “How It’s Made.” These videos were converted to offer visitors the opportunity to watch these exciting episodes.

To learn more about how we can help you with a full-service website redesign, for your business click here, or call us for a complimentary consultation!

Website Facelift:

Client Testimonial:

One of our mantras at The Technology Therapy Group is that your website is a marketing tool and should be adaptable to grow as your business grows. This is exactly what Stephanie Shalofsky, owner of The Organizing Zone in NYC, recently realized.

When we originally designed Stephanie’s website over two years ago, she was just beginning her personal organizing business and did not have a breadth of information on her services to highlight on her website. Over the past two years, however, her business has grown tremendously, and she now needed her website to reflect these exciting changes so she could target more clients.

We determined that her website needed a facelift – a few enhancements and tweaks to make it more current and set it up for an even more successful future.

We started by focusing on her services. Originally summarized all on two main category pages – Residential Services and Business Services – we decided that each specific service should be broken out into its own subpage.

This meant we needed more copy, which presented a prime opportunity to beef up her SEO. In a city like Manhattan and a service like professional organizing, it is vital to integrate solid SEO practices into your website so your audience can easily find you.

We targeted her keywords and integrated them into every page – new and old (for an SEO How-To, click here). We cross-linked pages, created attention-grabbing call-outs and created copy that showcased her services in an engaging, yet keyword-effective way.

Other things we did for her website Facelift:

• Redesigned her blog into a more streamlined design
• Made her entire site more “social” – adding Facebook, Twitter and LinkedIn icons to every page more visibly, so her audience can connect with her
• Added more call outs to every page, creating more opportunities for users to take action
• Redesigned her resource center, “The Comfort Zone” – the two years of compiled resources needed to be reorganized into an easy-to-navigate design
• Updated her Metadata (the back-end SEO information) to increase her site’s searchability

Sometimes websites just need a few changes to get up to date and back on track. But these small changes produce big results – results that will set you up for success and help you reach all your business goals.

Before & After:

Client Testimonial:

Full-service scuba dive travel-planning agency, Ultimate Dive Travel, offers scuba divers of all ages and experience levels with once-in-a-lifetime scuba diving trips to exotic destinations around the world.  From rustic wreck diving adventures to luxury tropical spa/scuba vacations, Ultimate Dive’s scuba diving trip possibilities are endless.

But while this may be a great selling point for customers looking to choose from a large selection of unique scuba experiences, it does present a challenge in terms of website design, as organizing a great amount of information in an easy-to-navigate layout can be tricky.

This was the problem Ultimate Dive came to us with; their business had grown and their services had expanded, and after years of simply adding on this additional content to their original site design, they had outgrown their website.

We started their redesign from square one – switching to a new content management system that would allow them to easily add on new information and updates about trips, specials or service changes.  We wanted to ensure that from now on, as their business grows, their website can grow and change along with it.

We then focused on navigation and design, creating a site that was both easy-to-use and visually appealing.  We revamped their top and side navigation bars, simplifying them into clearly identifiable categories.  We also made their nav bars the most prominent features on each and every page of the site, so as the customer browses through their different trip options, they can easily navigate back and forth.

Their old site had long sections of text that lacked a standard format from page to page.  We reorganized all their content into one cohesive format, and then chopped up the text into attention-grabbing chunks compiled on central landing pages, giving users the option to read more on separate detailed subpages.  Doing so keeps the user’s interest in tact and helps them navigate the site in a logical progression.

But making a site that is functional and visually appealing is half the battle; a successful site also needs to be smart through SEO.  We did this by targeting their keywords and rewriting their content with a high concentration of the keyword choices that would be most competitive without drowning them under big-name travel sites on Google.  Our SEO efforts have helped boost their searchability, overall site traffic and conversion rates.

Successful web content can’t just be lines and lines of information, there also needs to be a marketing message woven in that calls out to the user to take action.  Ultimate Dive’s old website didn’t include this traditional marketing message, so we added more call-outs and interlinked their site’s pages in ways that would help the customer navigate the site and take action.

To give their site its own unique personality and a more interactive, personal flair, we added a Blog and Gallery page.  Here, the Ultimate Dive Team can recap their latest scuba dive trips, and showcase the colorful, beautiful photographs taken from each excursion.  The Gallery entices customers with a visual, interactive element – the site’s WOW element, and the blog but offers an anecdotal side to each trip, which is beyond what the text descriptions could offer and is something customers can actually relate with.

Their website investment has already paid off, and now they have a website that is ready to meet their growing needs as business continues to boom.  Next up?  Ultimate Dive will take the plunge into social media.  Stay tuned for further developments.