Before & After:

Client Testimonial:

Full-service scuba dive travel-planning agency, Ultimate Dive Travel, offers scuba divers of all ages and experience levels with once-in-a-lifetime scuba diving trips to exotic destinations around the world.  From rustic wreck diving adventures to luxury tropical spa/scuba vacations, Ultimate Dive’s scuba diving trip possibilities are endless.

But while this may be a great selling point for customers looking to choose from a large selection of unique scuba experiences, it does present a challenge in terms of website design, as organizing a great amount of information in an easy-to-navigate layout can be tricky.

This was the problem Ultimate Dive came to us with; their business had grown and their services had expanded, and after years of simply adding on this additional content to their original site design, they had outgrown their website.

We started their redesign from square one – switching to a new content management system that would allow them to easily add on new information and updates about trips, specials or service changes.  We wanted to ensure that from now on, as their business grows, their website can grow and change along with it.

We then focused on navigation and design, creating a site that was both easy-to-use and visually appealing.  We revamped their top and side navigation bars, simplifying them into clearly identifiable categories.  We also made their nav bars the most prominent features on each and every page of the site, so as the customer browses through their different trip options, they can easily navigate back and forth.

Their old site had long sections of text that lacked a standard format from page to page.  We reorganized all their content into one cohesive format, and then chopped up the text into attention-grabbing chunks compiled on central landing pages, giving users the option to read more on separate detailed subpages.  Doing so keeps the user’s interest in tact and helps them navigate the site in a logical progression.

But making a site that is functional and visually appealing is half the battle; a successful site also needs to be smart through SEO.  We did this by targeting their keywords and rewriting their content with a high concentration of the keyword choices that would be most competitive without drowning them under big-name travel sites on Google.  Our SEO efforts have helped boost their searchability, overall site traffic and conversion rates.

Successful web content can’t just be lines and lines of information, there also needs to be a marketing message woven in that calls out to the user to take action.  Ultimate Dive’s old website didn’t include this traditional marketing message, so we added more call-outs and interlinked their site’s pages in ways that would help the customer navigate the site and take action.

To give their site its own unique personality and a more interactive, personal flair, we added a Blog and Gallery page.  Here, the Ultimate Dive Team can recap their latest scuba dive trips, and showcase the colorful, beautiful photographs taken from each excursion.  The Gallery entices customers with a visual, interactive element – the site’s WOW element, and the blog but offers an anecdotal side to each trip, which is beyond what the text descriptions could offer and is something customers can actually relate with.

Their website investment has already paid off, and now they have a website that is ready to meet their growing needs as business continues to boom.  Next up?  Ultimate Dive will take the plunge into social media.  Stay tuned for further developments.

Concept to Completion:

Client Testimonial:

Private San Francisco-based Rolfing Structural Integration practice, Bodhi Heart Rolfing, offers clients bodywork sessions that reorganize the connective network of body tissue to relieve tension and pain and restore flexibility and energy.  It’s a small, niche industry, but even though it’s very specifically focused, their website still needed to be found by a broader, similarly interested audience – people that would be interested in Rolfing even if they didn’t exactly know what it was.

We helped them achieve this by building their website with a heavy focus on SEO targeted toward the holistic community, both in the content itself and in the Meta information.  Our SEO work has pushed their site into the top searches on Google and has them ranked as No. 1 on Google Maps.

We built their original site, but then trained them how to maintain it themselves, giving them flexibility and freedom to experiment with different elements and keep the content as fresh as possible.

We also urged them to integrate social media elements into their website and marketing initiatives.  We helped them create a Facebook Page and Twitter, and added a “Whole Body Blog” to their website.  These social elements not only keep the site fresh, which adds value for clients and increases SEO, but they also create a personal connection between the business and customer – something that’s extremely beneficial for a one-on-one business like Bodhi Heart Rolfing.

Their business has been booming over the past six months, and we’ve set them up with the social, search and site maintenance tools they need to meet their growing needs and keep the momentum going to continue to expand their business base.

Concept to Completion:

View a Testimonial:

Client: WebEBP
Project: Logo, Website, Custom Demo, Business Card Design, Twitter Page, Letter Head, Power Point Templates

When webEBP (Web Evidence Based Practice) came to us, they knew they had a great product: online software applications that assist licensed mental health practitioners. What they didn’t know was how they could differentiate their start-up from the rest of their industry, get their name out there and market their products in a way that reflected the unique qualities of their software line.

We started with the basics: designing their logo and website. Because these products are targeted mostly toward academics at universities and medical facilities, their competitors’ websites are designed with muted color palates of cool tones like blues and grays for an overall subdued, serious effect. We, however, suggested they take a different approach – break from the pack with a red, yellow, orange and black-themed website and logo.

Although it doesn’t seem like a revolutionary decision, these minor design choices have a huge impact on how the user receives the website. By changing the colors to a more dynamic spectrum, their site stands out from the competition; it seems fresh, modern and cutting-edge, qualities that the user then relates to the quality of the product. The site design has, in turn, garnered a huge response from users, receiving rave reviews again and again.

To further differentiate their website from the competition, we created a custom demo of their software that users can try for free on the site. This visual, interactive element incorporated into the site further reinforces their uniqueness in the industry, and differentiates their product from the rest of the pack in a dynamic, interesting way.

The entire website is laid out in a clean, easy-to-navigate design that reflects their easy-to-use, streamlined software. This is important when creating any website, but even more so when you are selling technology, as users will equate your website’s design and functionality with how your product will perform. We set up the site through a Content Management System that webEBP can manage themselves after we educated them how to best use it – this gives them some control over managing, updating and refreshing their site, which was important to them.

We helped them with their business card design, using the logo and color theme from the new website for their business cards.  This creates a sense of cohesion, which helps foster brand development and shows your attention to detail in a simple, interesting way.

We furthered this by creating their letterhead design, powerpoint templates and Twitter page. By keeping a uniform design, your customers will easily be able to visually recognize your product quickly, which is pivotal in brand differentiation.

Everything we designed for them helped their initial business concepts become a complete reality. We showed them that each aspect of the design process helps tell the story of what you’re selling, who your company is and what kind of customer you want to attract. Putting thought into each piece of this design puzzle is an important part of developing your brand into the brand you want; and by doing so, you’ll set yourself up for success in any industry, every time.