Social Media

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Integrating Social Media into Your Website-Part 2

Friday, June 3rd, 2011

In the second installment of Jennifer’s May 25^th talk at the New England Business Expo, Jennifer discusses the importance of making your company’s website the ultimate destination for your audience.

With the popularity and enhanced tools of social networking sites like Twitter and Facebook, it may seem like websites have become obsolete. This would be a false assumption, and it is particularly not true in the case of small businesses.

Jennifer’s advice? Go back to the basics!

Social Tip: Facebook Pages for Business

Monday, September 28th, 2009

On Tuesday, September 22, I presented a seminar at the Brooklyn Business Library to a room full of small-business owners and soon-to-be entrepreneurs. The topic: “Social Networking and Your Business.”

During the workshop, I discussed the importance of defining your customer’s online persona, introduced some great places to do research, and explained the differences between Twitter, LinkedIn and Facebook.

The feedback from the room was fabulous. But a question that was asked during the seminar prompted me to take the time to write this, as I think it’s something that targets an issue of ongoing confusion and deserves further clarification.

Are You Really Using Your LinkedIn to Grow Your Business?

Monday, October 20th, 2008

On Thursday, October 24, I am giving a presentation to a recruiting company on utilizing LinkedIn to build contacts and relationships. Next week, I’m giving a web class on using LinkedIn at a clients request. Therefore, I thought this week’s tip should focus on LinkedIn.

Here is a great idea to start using your LinkedIn:

When is the last time you really looked at your LinkedIn Network?

Click on Contacts from the navigation bar on the left side of your screen. Then click on the tab marked: Network Statistics. This will show a brief overview of your network of contacts, degrees of separation between you and other LinkedIn members.

Understanding Micro-Blogs

Tuesday, September 23rd, 2008

Keeping up with the webbies isn’t easy; it seems that every day there’s something new to understand. Is it time for you to catch up? Let’s start with what seems to be one of the hottest topics: Micro-Blogging.

What is it all about?

Micro-blogging is a form of brief blogging where 140 characters is all that the user writes. This results in what I like to call short bursts of thoughts and ideas. The most popular of the micro-blogs is Twitter, and right on its heels is Pownce. Also, if you’re already on Facebook, you may have noticed the new “what are you doing box.” Micro-blogging is about sharing what you’re doing right now (see my Twitter feed), and can be done from your computer or your cell phone. It has become very popular with bloggers.

Live from BlogHer Business 2008

Thursday, April 3rd, 2008

My head is ready to burst from all the conversations I was excited to be a part of today at the BlogHer Business conference in NYC. For those of you not familiar with this conference, BlogHer Business is a wonderful event focused on social media but geared toward women. I know many of my clients are women business owners who sell to women, and my reason for attending this amazing event was to listen to other women business owners discuss their success with the social media world.

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