We had the opportunity to work with Connecticut Occupational Medicine Partners, LLC in redesigning their website to suit the specific needs of each audience they serve. At each step of the process, we were mindful of these separate segments and how their use of the site would be very different. The design, functionality and copy are a reflection of this unique set of circumstances. Read on to learn more about the redesign process and how the project turned out!
Who They Are
Connecticut Occupational Medicine Partners, LLC consists of seven occupational health clinics throughout the state of Connecticut that focus on the treatment of work related injuries and illnesses. The company was formed in 2000 to allow for the development of specific treatment plans for employees to help them return to their personal and professional lives at 100% after an injury or illness. With their unique treatment plans and focus on collaboration, COMP has helped more than 8,500 employers in the state of Connecticut.
Goals for the Site
When COMP came to us, they had an outdated website with generic, blanket text. This general approach made it difficult for site visitors to find precisely what they needed. COMP has three primary audiences: Employers, Patients and Insurance Carriers. Each of these groups needs to have quick access to specific and different information. The goal for the new site was to organize content in a way that made it easy for a site visitor to find exactly what they were looking for no matter their background.
Aside from catering to each of their target segments, COMP knew that there were three general sections that should be easy to find for all: services that they provide, locations where their services are provided, and their contact information.
Essentially, COMP wanted a clean and easy to navigate site that would serve as a resource for employers, patients and insurance carriers.
From the very beginning of the process, we knew that in everything we did, we needed to keep COMP’s different audiences in mind. Thus, we created a separate item for Employers, Patients and Insurance Carriers. Under each of these navigation items, visitors will find all the items unique and important to their group. We also knew that there was common information that each group needed to be able to access quickly. Thus, we added Locations and Services to the main navigation bar. Finally, About Us was added so that any user could easily learn who COMP is and what they do. This was done to eliminate the confusion between the organization and locations.
Special Call Outs
In addition to the main navigation, we added a bar on the right hand side of the page to house additional features that should be easy to locate, such as Afterhours, Contact and Forms. We made the form link a bright red to help the visitor find it quickly. The section also contains special call outs and feeds for Updates and Announcements. These are tools with a blog-like mentality that COMP can use to share news with their audience. Finally, the Share and Connect buttons were added to make interacting with COMP socially effortless.
Just in case a visitor was having a hard time finding something, we added a search function in the top right-hand corner. This allows users to simply search keywords that correspond to the information they need and locate it in a matter of seconds.
Generally, putting a contact phone number in the upper right hand corner of a website is a best practice, as it allows visitors to easily locate your contact information no matter what page they are viewing at the time. However, when you have a site with multiple locations the contact phone number a user would need depends on the reason he or she is contacting COMP. Thus, there is simply a general contact link in the upper right hand corner, which leads to a general Contact form. The address and phone numbers for each separate clinic are featured on the Locations page and on the home page.
COMP offers seven different locations throughout Connecticut; therefore, we integrated maps into each Locations page to allow visitors to identify the facility closest to them. In addition, we carried the maps over to each individual location page, both for consistency and to allow users to easily attain directions.
Finally, certain elements and pieces of information were repeated on separate pages on the site. For instance, each services page lists the locations at which patients can receive that treatment and vice versa. Thus, visitors may either search by service or find a location and see if it provides the service they need, making it easy for all users. This is an important function online when you are not always sure how people prefer to look up information.
Ultimately, we created a site that achieved COMP’s goals. Vice President Diane Steward Bertrand said, via LinkedIn recommendation of working with Jennifer and our team:
We are so happy that in working with COMP and being mindful of their separate audiences we were able to create a visually appealing and most importantly, user friendly website that serves employers, patients, and insurance carriers.
View our Portfolio to see more samples of the sites we have created.