We all know that blogging for our business is important. Getting fresh, optimized content up on a regular basis has been proven to improve Google search rankings. Frequent and quality content creation has become even more essential since the Panda Update. Furthermore, updating our blogs continually also keeps clients and prospects interested and get’s them to take the next step. But how do we think of new and exciting topics to discuss each week?
Our first strategy is stockpiling. You know those times when you’re out on weekend, on vacation, or just relaxing in front of the TV and all of a sudden you have a thought that would make a great blog topic? Write those down! Keep a log of all of these ideas in your phone. This strategy ensures that you don’t forget them. Then all you have to do is pick one each week and run with it.
But what do you do if your stockpile has run dry? Sometimes we run through our list of brilliant blog topics and simply can’t think of any new ones. Then the stress of our impending blog deadline just adds to our writer’s block.
What should we do in this situation? Start by taking a deep breath. Then move on to another task or get up and walk around for a bit. “But I need to get this done right away,” you may say. Yes, but staring at a blank screen isn’t going to help anyone. A change of topic or scenery just may spark some think inside your mind that would be perfect for a blog post.
Try one of these three tips:
Still having a tough time coming up with creative and quality blog ideas, or simply too busy to write them? Contact us! Our copy writers will help you analyze your posting strategy, develop novel topics and craft read-worthy articles.