redshirts

Red Shirts Work Best in Facebook Ads: Welcome to the Slippery Slope

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Entrepreneur recently had a great article on how business owners can improve the results they’re seeing from their Facebook advertising. One tip immediately jumped out at us: ads featuring a person wearing a red shirt test 75% better than ads featuring a person wearing a shirt of a different color. It’s an interesting point, but… Continue Reading »

A smartphone being used by a consumer

How Smartphones Have Changed The Way We Shop

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Pay attention to the way customers shop with you this holiday season. You’re going to see that buying behaviors have changed compared to previous years – particularly when compared to those years before smartphones! Here’s how things are different: More Frequent, Smaller Shopping Experiences: Google has recently reported that more than half of all holiday… Continue Reading »

sigwall

The Writing on the Wall: Understanding the Signature Hashtag

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Signature Hashtags are hashtags your company develops and tries to own on social media; the ultimate goal is to get social media users to adopt and use the hashtags, boosting the overall visibility and appeal of your brand. Sometimes a signature hashtag is as simple as using your brand’s name: check out #Pandora or #Harley… Continue Reading »