promotedpin

It’s All in the Application: Promoted Pins That Work

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Pinterest has long been the darling of retailers serving the bridal, fashion and home décor markets, who used the image saving site to promote their offerings to eager, affluent customers. Promoted Pins first appeared in the spring of 2014, and have gone through several changes since then. Today, Promoted Pins can be motion activated, and… Continue Reading »

debranding

Debranding, Earned Media, and You

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The future of branding is debranding, Forbes magazine proclaims, and this time around, debranding means something different than it did three years ago when everyone was excited about Coke taking their name off of their labels and putting people’s names on. Today, debranding means giving up on traditional advertising and focusing one’s promotional efforts instead… Continue Reading »

tennissnapchat

Social Media’s Surprising Ace: Wimbledon Uses Snapchat to Boost Fan Engagement

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Wimbledon is the embodiment of traditional British culture. The world’s oldest tennis tournament has many rules: players must wear all white – no exceptions – and there is no advertising allowed around the courts. Umpires use formal forms of address when communicating with the athletes, and the ball boys and girls are trained to be… Continue Reading »