Targeted Digital Coupon Campaigns Prove Most Effective in Driving Sales


Everybody loves to save money, but it turns out the most powerful digital coupons might just not be for everyone. Targeted digital coupons that are designed to appeal to a specific audience are a powerful sales tool, especially when compared to a one-size-fits-all savings offer. For example, let’s look to the toy marketplace. They’re pretty… Continue Reading »


It’s Time to Talk About Time


“When you’re courting a nice girl, an hour seems like a second,” Albert Einstein once said. “When you sit on a red-hot cinder, a second seems like an hour.” Time plays a critical role in how your customers view your products and services. When you’re creating marketing messaging, whether that’s website copy, social media postings,… Continue Reading »