menumadness

Menu Madness: Review Sites Add Another Critical Task to Restaurant Marketing

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Once upon a time, creating a restaurant menu was a relatively simple endeavor. You decided what you wanted to serve, put together a few descriptions and prices, and sent everything off to the printer – if you were a fancy place – or, if things were a little more casual than that, wrote it on… Continue Reading »

explorer

We’re All Explorers: Small Business & the Discovery Process

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Debi Lewis has a great article up in Social Media Today titled “Why You Should Pay for Discovery”. She does a great job of explaining what discovery is: that portion of the website development process in which conversations occur to determine exactly what a website will look like, what content will be on it, how… Continue Reading »

post2social

How Often Does My Business Need To Be Posting To Social Media

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It’s no secret that marketing your small business on social media can be a very time-consuming endeavor. Creating and posting brand-building content is labor intensive; even sharing the content created by others takes time and energy. In order to keep social media from becoming completely overwhelming, many business owners want to know exactly how active… Continue Reading »

question

Questioning Authority: What to Ask Your Social Media Marketing Company

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Enlisting the help of an outside firm to ensure that you are regularly posting to and monitoring your company’s social media presence allows you to focus on what’s going on in the office and can ensure that you’re making the most of what these platforms have to offer. But how do you evaluate their processes… Continue Reading »