effectiveonlineselling

Experience Sells, Catalogs Don’t: Effective Online Selling

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Let’s talk about the real situation in digital marketing today. Every business has a website. Almost every business has a social media presence. Yet not every business is thriving. The ones that are understand a fundamental truth about today’s customer: they’re not just shopping, they’re looking for a good time. The Experience Driven Customer In… Continue Reading »

luxury-mobile

Mobile Marketing Reaches Luxury Buyers

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Today, I’ve got the great privilege of presenting at the SMART Jewelry Show in Chicago. Here are some of the highlights of the eye-opening information about mobile marketing that I’ll be sharing there: Google has announced that 2014 may be the year that mobile search takes over from other forms of search. Luxury buyers –… Continue Reading »

springclean

Give Your Digital Marketing a Good Spring Cleaning

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Spring is a transitional period for all of us; a time to get rid of our clutter, clear away the cobwebs and dust that might have built up during our winter doldrums and start fresh. But this concept doesn’t just apply to your home; now is the perfect time to review your digital marketing, pull… Continue Reading »

contentkillingsuccess

Is Your Content Killing Your Success?

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On Monday, we talked about positioning, which is the art of knowing what you want to achieve professionally and the steps you’re going to take to get there. So much of digital marketing hinges on collecting, creating, and sharing the right type of content – but, what, exactly, is the right type of content. Many… Continue Reading »