keepitreal

Execution Isn’t Everything: The Value of Being Real on Social Media

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Digital marketing, particularly when social media’s part of the mix, requires a lot of content. Fresh graphics, photos, and videos are needed regularly. While it’s certainly possible to have your marketing agency provide a significant amount of these marketing materials, there are some things even the best agency can’t do for you – things like:… Continue Reading »

facebooksize

It’s Not The Size That Matters

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Remember when Facebook decided it was all about the images, and started prioritizing posts that had large images over posts that didn’t? The change was supposed to enhance the user experience, but apparently, size wasn’t what Facebook users were looking for. The longer you spend looking at a post the higher priority that post type… Continue Reading »

mobilechange

Mobile’s Changing Everything – And Not In The Way You Might Think

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Just this morning, I watched one woman, deeply engrossed with her smartphone, walk directly into another woman who was doing the same thing. The collision was relatively minor – and so was each woman’s reaction to the event. There were some muttered apologies from each, and they went on their way. The fact they’d run… Continue Reading »

gif-excited01

The GIFs are Coming! The GIFs are Coming! Get Ready for Facebook’s Next Big Change

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Facebook has announced that it will now support animated GIFs. Animated GIFs are moving images that loop, repeating themselves over and over again. Chances are you’ve seen them on Twitter, Tumblr and other social media sites – but before now, Facebook, in part due to worries that the presence of animated GIFs would ruin the… Continue Reading »