fb-likegate-ban

Facebook Puts a Stop to Like Gating

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As of November 5, 2014 Like-Gating, or requiring a user to like your page in order to enter a contest or claim a coupon, will no longer be an acceptable practice on Facebook. Though this will have a huge impact on small businesses that have been relying on these tools to boost their Facebook following,… Continue Reading »

catalog-gold

Could a 17 Pound Catalog Be Worth Its Weight in Gold?

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Pop quiz: when was the last time the words “Restoration Hardware” crossed your mind? For most of us, the answer would probably be not lately – at least, not until we read the morning headlines. There, it turns out, we find at least half a dozen stories, including this prominent, much-cited New Yorker piece, questioning… Continue Reading »

pinterest-marketing

Pinterest: Beautifully Coming Into Its Own as a Marketing Tool

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For a very long time, Facebook and Twitter have been the two most important social media platforms for many small business owners. Now, however, Pinterest is attracting more and more attention. The platform is growing more and more robust – the recent integration of Vevo gives users three options for video integration in addition to… Continue Reading »

alwayson

Always On: Marketing Your Small Business in a World Where No One Unplugs…Ever.

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The fine folks over at CivicScience have just released the results of their research on American’s technology usage habits. It turns out that over 40% of people are never, ever unplugged: through their smartphones, these individuals are perpetually connected to social media, email, messaging platforms and apps. Another 17% only log off a few times… Continue Reading »