single-marketer

A Single Point of Contact: The Secret of Managing Complex Marketing Teams

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The Technology Therapy Group is a full service marketing agency, but that doesn’t mean that all of our clients use us for all of their marketing needs. Many times, we coordinate with other marketing professionals, whether that’s a web hosting company, a local newspaper with which the client has a long established relationship, or even… Continue Reading »

eventually

Event(ually)?…. Promoting Your Events with Digital Marketing

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A trend that we’ve noticed among small business owners is the tendency to hold off on promoting events via social media, email marketing, and supportive pieces on their websites, often waiting until just a week before the event to announce it. These events are generally not close kept secrets, business owners just delay their promotion,… Continue Reading »

app

More Sales? There’s an App for That — Maybe.

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Nowadays, it seems like there’s an app for everything. Apps are always in the news. As of this morning, a quick Google News search returned more than 27,000,000 results, including this story I wrote for Bank of America’s OPEN called Boost Your Sales Using Apps. Here’s the highlights from that piece, plus a few additional… Continue Reading »