What If Expertise Actually Matters?
After a few decades working in and with the media, you begin to think you’ve seen it all. But we have to admit to a collective gasp of shock at the news that the Chicago Sun-Times laid off all of their photographers. It’s a cost-cutting move, of course. Rather than paying professional photographers, the Sun-Times will now be using ...
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Are You Leaving a Ghost Town On Social Media?
We’re not going to sugar coat it, establishing and maintaining a presence on social media requires an investment of both time and money. Many businesses owners turn to social media thinking, “how hard can it be,” but they quickly realize that the time commitment is greater than they expected. Thus, they throw in the towel and the metaphorical tumbleweeds start ...
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Back to Basics: Google Analytics
Everyone wants to know what’s working in their business and where they can make changes to increase sales or conversions. Google Analytics can help.
Let’s walk through the sections of Google’s Analytics application to help give you some clarity on the tool and it’s capabilities.
Audience:This section of analytics provides you with insights into your visitor ...
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Not all Facebook Pages are Created Equal
As we discussed a few weeks ago, though anyone can create a Facebook page for their business at no cost, to make the most of the tools this social platform has to offer, you’ll need to set aside a social budget. In an effort to monetize their services, Facebook has limited the use of certain tools by requiring a ...
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Be A Better Business Blogger: External Links
Do you blog for your business? Do you sometimes talk about – and link to – items you’ve seen on other websites, such as news articles, funny videos, or infographics?
Then I need you to repeat after me:
External links should open in new windows.
External links should open in new windows.
External links should open Read more
