seolight

Have You Seen the SEO Light?

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For some time now, we’ve touted the importance of consistent, quality content and user satisfaction over the classic SEO techniques. Big name tech and business publications like Forbes and Mashable have even gone so far as to speculate the “Death of SEO.” Though we certainly wouldn’t denounce SEO best practices, we do agree that the… Continue Reading »

backtoschool-secrets

Pssst…Back to School Season is Coming!

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Don’t let any of the kids know, but Back to School season is practically here. The Pew Research Center reports that the blitz of consumer spending that occurs every year in August is second only to the winter holidays: the average family with school age children spends slightly more than $600 per year; parents of… Continue Reading »

wheel

You Can Reinvent The Wheel…But Do You Want To?

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“Do you know how hard it is to get a great picture of an aquarium filter in action?” I was recently asked. The person asking the question wasn’t a photographer. He owns a pet store, specializing in tropical fish and all the things you need to keep tropical fish happy. Photography wasn’t something he really… Continue Reading »

menumadness

Menu Madness: Review Sites Add Another Critical Task to Restaurant Marketing

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Once upon a time, creating a restaurant menu was a relatively simple endeavor. You decided what you wanted to serve, put together a few descriptions and prices, and sent everything off to the printer – if you were a fancy place – or, if things were a little more casual than that, wrote it on… Continue Reading »