millennial-marketing

Why Your Millennial Marketing Is Off Target

By

Do you have a marketing campaign designed specifically to reach your millennial customers? One campaign or approach simply isn’t enough, according to the market research firm, Exponential. This generation of shoppers, aged 18-33, is quite diverse. A one-size-fits-all campaign to reach them is doomed to fail. What should you do instead? Perhaps it’s time to… Continue Reading »

multi-screen

In a Multi-Screen World, Email & Social Media Marketing Become Top Priorities

By

The scene: a family room near you. There’s a couple of parents, a teenager, a tweenager and a young child. The TV is on. What else is happening? According to the latest eMarketer research, at least three and probably more of the people in this room will be second-screening; that is, engaging with another electronic… Continue Reading »

single-marketer

A Single Point of Contact: The Secret of Managing Complex Marketing Teams

By

The Technology Therapy Group is a full service marketing agency, but that doesn’t mean that all of our clients use us for all of their marketing needs. Many times, we coordinate with other marketing professionals, whether that’s a web hosting company, a local newspaper with which the client has a long established relationship, or even… Continue Reading »

eventually

Event(ually)?…. Promoting Your Events with Digital Marketing

By

A trend that we’ve noticed among small business owners is the tendency to hold off on promoting events via social media, email marketing, and supportive pieces on their websites, often waiting until just a week before the event to announce it. These events are generally not close kept secrets, business owners just delay their promotion,… Continue Reading »