sweptunderrug

Sweeping New Customers Under the Rug: The Trouble with Sweepstakes and Contests

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The lure of sweepstakes and contests is strong. Not only are they shareable, meaning customers and potential customers spread the word about your brand, they also allow you to capture email addresses for future promotions. Pair the raw potential of sweepstakes and contests with the increasing ease with which you can run them with tools… Continue Reading »

Observing Columbus Day & Your Company Culture

The Columbus Conundrum: Company Culture & Columbus Day

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Once upon a time, Columbus Day was considered a relatively simple holiday. School children cut out trios of paper ships, learning about the Nina, the Pinta, and the Santa Maria that carried Christopher Columbus and his brave sailors on a perilous journey that resulted in the discovery of America. Schools and businesses closed – unless,… Continue Reading »

millennial-marketing

Why Your Millennial Marketing Is Off Target

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Do you have a marketing campaign designed specifically to reach your millennial customers? One campaign or approach simply isn’t enough, according to the market research firm, Exponential. This generation of shoppers, aged 18-33, is quite diverse. A one-size-fits-all campaign to reach them is doomed to fail. What should you do instead? Perhaps it’s time to… Continue Reading »

multi-screen

In a Multi-Screen World, Email & Social Media Marketing Become Top Priorities

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The scene: a family room near you. There’s a couple of parents, a teenager, a tweenager and a young child. The TV is on. What else is happening? According to the latest eMarketer research, at least three and probably more of the people in this room will be second-screening; that is, engaging with another electronic… Continue Reading »