The Fine Art of the Follow


When we talk about social media as a marketing tool for the business owner, almost all of the focus is on content creation strategies. There’s a lot of conversations around figuring out what types of material will have the most resonance with your target market, as well as efficient methods for creating and sharing it…. Continue Reading »


Are You Sure You Know Who Your Customer Is?


Harvard Business Review just ran a very good article on social listening– the process of monitoring ongoing social media conversations about your brand to discover what the public really thinks – and it includes an interesting discussion that centers on knowing who your customer is. A company that sold mouthwash devoted themselves to listening to… Continue Reading »


Facebook Is Taking on Ad Blockers, But Will They Win?


Ad blocking technology is incredibly popular, particularly among users of mobile devices. According to PageFair’s 2016 Mobile Adblocking Report, 22% of smartphone users block ads. That’s 419 million people who aren’t seeing ads. Ads can be blocked both on the mobile web and in apps. Facebook derives 96% of current revenues from advertising, according to… Continue Reading »


Everybody Searching for a Hero: Lessons Learned from Lululemon


Lululemon has had a rough couple of years. The athletic leisurewear brand ran into trouble when their black yoga pants were too sheer, prompting a massive recall. Then Chip Wilson, founder and chairman of the brand’s board, was forced to step down after stating that not every woman has a body that looks good in… Continue Reading »