fb-changes

Coming Facebook Changes Mean the Time to Rethink Your Content Strategy is Now

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In January, there will be massive changes in the way Facebook displays business page posts in users’ News Feeds. Content that is considered promotional – such as posts that display merchandise, talk about sales events, or encourage a purchase – will be squelched. Facebook has said that pages that post promotional content can expect to… Continue Reading »

smbizsat

How To Keep the #SmallBusinessSaturday Relationship Going

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Small Business Saturday is an interesting phenomenon. American Express launched the idea back in 2010 to encourage shoppers to patronize small, local businesses. The campaign struck a chord with the American public; participation has grown every year. Last year, consumers spent 5.7 billion. This is obviously great news for the small business owner. A significant… Continue Reading »