understanding-copyright

It’s Not What You Say, It’s How You Say It: Understanding Copywriting

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Once upon a time, there were two Buddhist monks who loved to smoke. They were passionate smokers, stealing any chance they could to enjoy a cigarette. It seemed to them that the world would be perfect if they could smoke all of the time. But being monks, they were required to regularly stop smoking for… Continue Reading »

secondscreen

The Silver Screen and the Second Screen

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As technology becomes more widespread, our attention spans are only getting shorter. The simple act of watching TV is punctuated by social media, online shopping, mobile games & more. Now over 84% of US tablet and smartphone users are on these devices while they watch TV, if they haven’t cut the cord all together. While… Continue Reading »

datadriven

Is Data-Driven Marketing Only For Big Companies?

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Wal-Mart has become the world’s largest retailer in part because they know more about their customers than anyone else. Their just-in-time inventory system – which allows the mega-retailer to stock only what they need on site – is entirely dependent on understanding who their customers are, what they are likely to buy, and when they’re… Continue Reading »

clothes

Clothes Make The Man…But Not In The Way You Might Think

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This morning’s Wall Street Times has a fascinating article about the way the clothes we wear impacts how others see us. Some of the information in that article seems counterintuitive: college students pay more attention to a professor who wears jeans and a t-shirt than one who dons the traditional professorial attire of a suit… Continue Reading »