Don’t Let The Stars Get In Your Eyes: Understanding The Cultural Implications of Your Marketing Choices


When you’re working hard on building your business, it can consume all of your attention. All you think about is what you can do to attract customer attention, convert that attention into sales, and keep those customers so satisfied they keep coming back – all the while telling their family and friends how wonderful your… Continue Reading »


Measuring Digital Effectiveness without E-Commerce? It’s Possible!


Analyzing the effectiveness of your digital presence is made easy when sales are made solely through your website. However, if e-commerce isn’t a part of your strategy, it becomes more difficult to measure the impact social media, e-mail marketing, and your website are having on sales. Still, all hope is not lost. If e-commerce doesn’t… Continue Reading »


Ready to Feel Even More “Yelpless”? Congress Moves to Protect Consumers from You


Two Congressmen, Eric Swalwell and Brad Sherman, both from California, have just introduced legislation designed to prevent businesses from taking retaliatory measures against consumers who leave negative online reviews about their experiences, the National Journal reports. At issue here are the fines (sometimes hundreds of dollars, occasionally thousands) that business owners have attempted to levy… Continue Reading »