Push Vs. Pull: Making Native Advertising Work


Ad blockers are a problem for business owners. Nearly 2 out of every 3 Millennials use ad blocking, meaning they don’t see the ads you’ve created and paid for on social media and other websites. Native advertising, which consists of strategically placed paid content, makes it past the ad blockers – but it won’t work… Continue Reading »


Are You A Fearful Filmmaker? Facebook Introduced Slideshow Just For You


The news that Facebook’s future will likely be all video, all the time has caused more than a few small business owners to feel anxious. Creating great video content that attracts customer attention and drives engagement and sales can seem like an overwhelming challenge, particularly if you’re not comfortable with technology. Facebook is making it… Continue Reading »


Back to School Sales Strategies That Work


The kids are loving summer vacation right now, but those fun days fade fast. Before you know it, the lucrative Back to School shopping season will be here. According to the National Retail Federation, last year shoppers spent an average of $630 per child, with the majority of that money going to apparel, footwear, supplies… Continue Reading »


Your Mission: Answer All Reviews in 30 Minutes – Or Less!


Yelp, Angie’s List, and other review sites play a powerful role in influencing potential customers. 92% of customers read online reviews, and “star factor” is the number one criteria used to judge a business. Having a large number of reviews is desirable for two reasons. First, potential customers value having a depth of information available… Continue Reading »