Touching or Tacky: When Brands Should & Shouldn’t Comment on Current Events


Prince’s death came as a big shock to music lovers around the world. News that the 57 year old musician had passed away caused instant headlines and a massive outpouring of grief on social media. In the midst of it all, Cheerios, which is based out of Minnesota, Prince’s home state, Tweeted an image that… Continue Reading »


4 Facebook Changes Small Business Owners Will Love


Earlier in April, Facebook held its annual global developer’s conference, F8. During this event, Facebook officially announced the features and functionalities they’ve been working on behind the scenes. This year’s offerings were particularly robust, with significant developments in the areas of Artificial Intelligence and Internet & Social Media access throughout the world. Alongside those large… Continue Reading »


Facebook Messenger Says Bring on the Bots: What This Means for Your Business


Bots are computer programs designed to, among other things, stimulate conversation with a human being. You’ve definitely encountered bots in your travels around the internet; they’re notorious for creating off-topic comments on blog posts and sending spam to your email. Facebook believes that bots can be turned into a force for good, and at their… Continue Reading »


Smart Digital Marketing Ideas for Mother’s Day


Mother’s Day this year is Sunday, May 8th. If you haven’t already starting putting together digital assets to boost your sales for this special day, now is a good time to start. Here are four things to keep in mind: Not Everyone is Your Customer: While everyone has a Mother, not every Mom is going… Continue Reading »