Client: National Chain
Project: Website Redesign, Online Catalog

National Chain Group is the leading domestic manufacturer of precious and semi-precious metal chains for wholesalers, distributors and large volume retailers in the fashion jewelry industry. Being an industry leader, National Chain was looking for an updated website that would support their internal sales team and effectively showcase their catalog to their customers. They knew it was time for a new website.

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One of our mantras at The Technology Therapy Group is that your website is a marketing tool and should be adaptable to grow as your business grows. This is exactly what Stephanie Shalofsky, owner of The Organizing Zone in NYC, recently realized.

When we originally designed Stephanie’s website over two years ago, she was just beginning her personal organizing business and did not have a breadth of information on her services to highlight on her website. Over the past two years, however, her business has grown tremendously, and she now needed her website to reflect these exciting changes so she could target more clients.

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Full-service scuba dive travel-planning agency, Ultimate Dive Travel, offers scuba divers of all ages and experience levels with once-in-a-lifetime scuba diving trips to exotic destinations around the world.  From rustic wreck diving adventures to luxury tropical spa/scuba vacations, Ultimate Dive’s scuba diving trip possibilities are endless.

But while this may be a great selling point for customers looking to choose from a large selection of unique scuba experiences, it does present a challenge in terms of website design, as organizing a great amount of information in an easy-to-navigate layout can be tricky.

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Client: My Digital Doorman
Project: Redesign / Web Marketing Coaching

The package logging software company’s website was lacking a clear design and missing important marketing elements, both of which guide visitors logically through the site and prompt them to buy. Our solutions: show their software product’s process in a broken-down illustration, and add the much-needed “call outs” to sign-up or “schedule a call,” which have helped boost customer inquiries. Our advice on keywords and expanded content have also greatly increased their search rankings on Google.

A site focused on high-quality and high-impact dancewear should be just as dynamic and sleek as the exciting art and fashion it celebrates.  That’s what we based our transformation of KD dance on, revamping it into a modern, streamlined site, one that makes the clothes—the site’s very purpose—pop on every page.  Designed for wider-web standards, the final result is a new and improved KDdance.com, a site that looks and feels just as full of life as the dancers on each page.

Like many site owners, ran into navigation problems—information was hard to find and their site wasn’t user-friendly.  We organized the information into an easy-to-find format, modernized their design by integrating their new brand logo and added social components, like their new blog—a perfect example that even a company established in 1919 can be just as web-savvy as any start-up!  We continue to maintain their site and look forward to launch their e-commerce campaign in 2010.