Bass Eldercare Resources

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Bass Elder Care /wp-content/themes/ttg/images/videos/Bass_Test_102509.flv

Client: Bass Eldercare Resources
Project: Website, eMarketing, eNewsletter

Just a few months ago, Deborah Bass came to us with a business idea – an eldercare resource service that provides personalized solutions, support and guidance for those caring for aging parents and loved ones. She had a goal, a logo and an open mind to try to get her business off the ground.

We started by building her a website through a Content Management System that she can also easily help maintain. We enhanced her site with a comprehensive blog, which we continually update.

We helped Deborah develop a customized quarterly marketing plan – from topical focus themes, to SEO ideas, to audience outreach strategies. Each month, we work with her chosen monthly budget, which so far has allowed us to:

  • Launch and maintain a social media campaign on Facebook
  • Strategize and manage a pay-per-click campaign on Google AdWords that not only generates daily inquiries about her services, but has already brought her a new client!
  • Organize and promote successful monthly events
  • Create monthly e-blasts focusing on each month’s chosen theme

This entry was posted on Wednesday, December 16th, 2009 at 6:00 pm and is filed under Concept to Completion, Projects. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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