Before & After:	Client Testimonial:

Full-service scuba dive travel-planning agency, Ultimate Dive Travel, offers scuba divers of all ages and experience levels with once-in-a-lifetime scuba diving trips to exotic destinations around the world.  From rustic wreck diving adventures to luxury tropical spa/scuba vacations, Ultimate Dive’s scuba diving trip possibilities are endless.

But while this may be a great selling point for customers looking to choose from a large selection of unique scuba experiences, it does present a challenge in terms of website design, as organizing a great amount of information in an easy-to-navigate layout can be tricky.

This was the problem Ultimate Dive came to us with; their business had grown and their services had expanded, and after years of simply adding on this additional content to their original site design, they had outgrown their website.

We started their redesign from square one – switching to a new content management system that would allow them to easily add on new information and updates about trips, specials or service changes.  We wanted to ensure that from now on, as their business grows, their website can grow and change along with it.

We then focused on navigation and design, creating a site that was both easy-to-use and visually appealing.  We revamped their top and side navigation bars, simplifying them into clearly identifiable categories.  We also made their nav bars the most prominent features on each and every page of the site, so as the customer browses through their different trip options, they can easily navigate back and forth.

Their old site had long sections of text that lacked a standard format from page to page.  We reorganized all their content into one cohesive format, and then chopped up the text into attention-grabbing chunks compiled on central landing pages, giving users the option to read more on separate detailed subpages.  Doing so keeps the user’s interest in tact and helps them navigate the site in a logical progression.

But making a site that is functional and visually appealing is half the battle; a successful site also needs to be smart through SEO.  We did this by targeting their keywords and rewriting their content with a high concentration of the keyword choices that would be most competitive without drowning them under big-name travel sites on Google.  Our SEO efforts have helped boost their searchability, overall site traffic and conversion rates.

Successful web content can’t just be lines and lines of information, there also needs to be a marketing message woven in that calls out to the user to take action.  Ultimate Dive’s old website didn’t include this traditional marketing message, so we added more call-outs and interlinked their site’s pages in ways that would help the customer navigate the site and take action.

To give their site its own unique personality and a more interactive, personal flair, we added a Blog and Gallery page.  Here, the Ultimate Dive Team can recap their latest scuba dive trips, and showcase the colorful, beautiful photographs taken from each excursion.  The Gallery entices customers with a visual, interactive element – the site’s WOW element, and the blog but offers an anecdotal side to each trip, which is beyond what the text descriptions could offer and is something customers can actually relate with.

Their website investment has already paid off, and now they have a website that is ready to meet their growing needs as business continues to boom.  Next up?  Ultimate Dive will take the plunge into social media.  Stay tuned for further developments.