Category for "Social Media"

peopleoverbusiness

People Over Publishers: What Facebook’s Latest Algorithm Change Means To You

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Just before the holiday weekend, Facebook made an announcement that can have a major impact on the reach business page content enjoys. They’re tweaking the algorithm that controls how posts are displayed in users’ News Feeds: content from a user’s friends and personal connections will be prioritized over content from brands and publishers. As Reach… Continue Reading »

facebookslideshow

Are You A Fearful Filmmaker? Facebook Introduced Slideshow Just For You

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The news that Facebook’s future will likely be all video, all the time has caused more than a few small business owners to feel anxious. Creating great video content that attracts customer attention and drives engagement and sales can seem like an overwhelming challenge, particularly if you’re not comfortable with technology. Facebook is making it… Continue Reading »

facebookwall

No More Writing on the Wall: The Future of Facebook

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“If I was having a bet, I’d say video, video, video,” said Nicola Mendelsohn, Facebook’s VP for Europe, the Middle East and Africa, when she was asked what Facebook was going to look like in five years. There has already been a significant decline in text-based posts on the world’s most popular social network; the… Continue Reading »

promotedpin

It’s All in the Application: Promoted Pins That Work

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Pinterest has long been the darling of retailers serving the bridal, fashion and home décor markets, who used the image saving site to promote their offerings to eager, affluent customers. Promoted Pins first appeared in the spring of 2014, and have gone through several changes since then. Today, Promoted Pins can be motion activated, and… Continue Reading »