Category for "Social Media"


Is Email Really Dead? Facebook Thinks So, But We’re Not So Sure


Facebook, as you may have heard, recently bought the messaging app WhatsApp. Shortly after making this $16 billion deal, Facebook announced it was discontinuing its email service. This is, according to the pundits, the death knell for email marketing. We’d like to say not so fast. First of all, it’s fair to state that the… Continue Reading »


Facebook Ads – Getting them to Work for You!


If there’s one thing that’s certain in this world, it’s that the conventional wisdom is usually wrong. Case in point? Facebook advertising. I can’t even begin to tell you how many times business owners and entrepreneurs tell me that Facebook ads just don’t work. This is just one of those facts that ‘everybody knows’. Well,… Continue Reading »