Category for "Social Media"


Discover Why You Need Strong Calls-To-Action!


Any time we begin working with a new client, one of the very first things we do is an analysis of their current online presence. This includes looking at the website – sometimes websites – as well as the company’s social media and relevant review sites. We identify what’s working well, what needs improvement, and… Continue Reading »


Those Kids Are Older Than You Think


If I had a dollar for every time someone sniffed dismissively at a digital platform – newer ones like Snapchat and Kik, as well as familiar faces like YouTube – as being something ‘for kids’, well, I’d have an awful lot of dollars. There’s a widespread tendency to minimize the impact and potential of a… Continue Reading »


All Of A Sudden, There Are 500K Advertisers On Instagram: Should You Even Bother Joining Them?


Over the course of the past six months, the number of businesses advertising on Instagram has doubled. The majority of this increase is attributable to smaller companies; they are joining the world’s largest brands in trying to capture the attention of Millennial customers. Forbes reports that by 2019, 2/3rds of US Millennials will be using… Continue Reading »


Facebook Is Taking on Ad Blockers, But Will They Win?


Ad blocking technology is incredibly popular, particularly among users of mobile devices. According to PageFair’s 2016 Mobile Adblocking Report, 22% of smartphone users block ads. That’s 419 million people who aren’t seeing ads. Ads can be blocked both on the mobile web and in apps. Facebook derives 96% of current revenues from advertising, according to… Continue Reading »