Category for "Social Media"

A festive holiday gift box surrounded by ornaments and an illustrated cycle depicting the many fronts a business has to a consumer.

The Multi-Channel Customer Service Holiday Checklist

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The holiday shopping season is in full swing. It’s important to make sure that you’re doing everything you can to provide your customers with a superior shopping experience. A big part of that equation is customer service. Unlike the Olden Days, when customers would be forced to patiently line up at a Customer Service desk… Continue Reading »

A blue filtered office image with the facebook logo, at symbol and a briefcase to read as "facebook at work"

Facebook at Work: Here’s What’s Coming

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If LinkedIn and Facebook hooked up and had a baby, the result would be Facebook at Work: the same familiar scrolling timeline, ability to like posts, and chat functionality found in Facebook, combined with the professionals-only atmosphere of LinkedIn.  Expect Facebook at Work to arrive early in 2016. On one hand, the impending arrival of… Continue Reading »

insta-update

Instagram Is About To Get Even More Interesting: New Advertising Tools You Need To Know About

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For many small business owners, Instagram is already the most important social media platform in their marketing mix. Rated as the most vital social network by more than a third of those 34 and under, Instagram can be highly successful when used as a sales tool – a fact demonstrated very well by brands like… Continue Reading »

new-social

Instagram, Tumblr, Snapchat & Vine: Who’s Using These Social Media Platforms

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Business Insider has released its latest research regarding social media usage demographics. Looking at what social media platforms are relevant to different genders, ages, economic groups and other criteria can make it easier to decide which platforms need to be part of your marketing mix. One thing this report makes clear is that while everyone… Continue Reading »