Term archive for "Advertising"

pin-searchad

Pinterest To Introduce Search Advertising

By

The lines between search and social continue to blur, as customers seek out relevant product information on every platform. Pinterest has been steadily carving out a dominant role in the bridal, home, and how to marketplace. Now they’ve announced a limited roll-out of search advertising opportunities. Here’s how it works: If you’ve seen product listing… Continue Reading »

facebookadmoney

Facebook Advertising: Better than TV Commercials?

By

Reuter’s has recently reported that Facebook is poised to overtake television as the primary advertising platform for business advertisers of all sizes. In the course of a year, Facebook users went from viewing 1 billion videos to more than 8 billion – the sort of exponential growth that has resulted in Facebook enjoying record revenues…. Continue Reading »

mcdonalds

Copy? Who Needs Copy?

By

McDonald’s is rolling out a new advertising campaign. It’s very, very simple: 6 of their main menu items appear as icon-style illustrations, with no copy except a tiny Golden Arches symbol next to the graphic. This is the latest incarnation of a design driven campaign from McDonald’s French advertising agency, TBWA Paris, and we think… Continue Reading »

4tips

4 Tips to Take Facebook Advertising Further

By

Facebook has been really making some changes to their advertising tool lately. Here are a few tips to help you adapt and leverage the power of Facebook Ads. Tip 1: Know Your Ad Sizes Ads on Facebook can be created to send traffic to a Facebook page for increased page Likes or to a website… Continue Reading »