Term archive for "Customer Service"

commonsnese

What Does Common Sense Mean? It Depends Who You Ask

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Recently, there was a pretty major ice storm in the Midwest. A jewelry store owner there was surprised when she received a text message from one of her customers, asking if the store was open and if they’d be able to pick up her special order as planned. The owner answered the text, affirming that… Continue Reading »

conversationaboutconversation

It’s Time for a Conversation…About Conversations

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As the year draws to a close, there’s been the usual avalanche of stories focused on must-know digital marketing trends. Most of these stories are all agreed on one point: conversational experiences are going to be more important than ever. What are conversational experiences? Conversation experiences is a fancy way to say people are connecting… Continue Reading »

live-support

Imagine How Instant Video Can Change Customer Service

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Last month, Facebook added Instant Video capabilities to their Messenger app. It’s exactly what you’d expect: you can broadcast live video specifically to the person you’re messaging. It’s very similar to Skype, which is one of Facebook’s biggest competitors in the messaging space. Retailers and other business owners should be thinking about the role instant… Continue Reading »

customercontact

How Do Your Customers Really Want You To Contact Them?

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MarketingSherpa has just released their latest research, which states that 60% of all customers prefer to receive updates and promotions via email. When given the option, customers prefer to set email frequency; giving the choice to receive emails daily, weekly, or monthly makes a significant difference in sign-up rates. Direct mail came in a customer’s… Continue Reading »