Term archive for "Digital Marketing Advice"

pin-searchad

Pinterest To Introduce Search Advertising

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The lines between search and social continue to blur, as customers seek out relevant product information on every platform. Pinterest has been steadily carving out a dominant role in the bridal, home, and how to marketplace. Now they’ve announced a limited roll-out of search advertising opportunities. Here’s how it works: If you’ve seen product listing… Continue Reading »

commonsnese

What Does Common Sense Mean? It Depends Who You Ask

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Recently, there was a pretty major ice storm in the Midwest. A jewelry store owner there was surprised when she received a text message from one of her customers, asking if the store was open and if they’d be able to pick up her special order as planned. The owner answered the text, affirming that… Continue Reading »

fender

You Have To Know Who Your Customers Aren’t: Lessons From Fender Guitar

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If you know anything at all about guitars, you know the name Fender. The iconic instrument maker has been around for seventy years. They’re a well-respected, legacy brand. Fender is a well-respected, legacy brand that’s doing everything it can to attract and retain their customers. The way guitars used to be sold – by and… Continue Reading »

Intrusive-Marketing

Millennials Are Sick of Intrusive Marketing…And They’re Not The Only Ones

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We begin this blog with an irony alert. A search for synonyms for intrusive brought me to thesaurus.com; there, waiting for me, were two ads that couldn’t have been more perfectly picked for me. One was for a nearby pet center offering cool canine treats – exactly the type of perk our furry office mates… Continue Reading »