Term archive for "Digital Marketing Advice"

2017calendar

The Shiny and the Substantial: Creating Your 2017 Promotional Calendar

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Well, we’ve done it. Another holiday shopping season has come to an end, and aside from a few last-last-last minute shoppers, discount deal hunters, and people who never let a gift card get cold in their pocket, things will be a little calmer for the next few weeks for most businesses. That makes it the… Continue Reading »

virtualassist

Making Sure Your Business is Visible to Virtual Assistants

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Tech industry leaders are certain that people want to talk to their devices, and they’ve poured a ton of time, energy and resources into developing systems that can talk back. Apple has Siri, Microsoft has Cortana, Google has Google Assistant, Amazon has Alexa, and Facebook Messenger is in the process of rolling out M. These… Continue Reading »

cta

Discover Why You Need Strong Calls-To-Action!

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Any time we begin working with a new client, one of the very first things we do is an analysis of their current online presence. This includes looking at the website – sometimes websites – as well as the company’s social media and relevant review sites. We identify what’s working well, what needs improvement, and… Continue Reading »

mobile-wallet

Are You In Your Customer’s Mobile Wallet?

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One third of customers use their smartphone to keep loyalty cards, discount coupons, and other offers with them while shopping, both in brick and mortar locations and online. With that in mind, and with a serious look at the calendar which tells us there are less than 100 holiday shopping days left, it’s time to… Continue Reading »