Term archive for "Digital Marketing Strategies"

mobile-wallet

Are You In Your Customer’s Mobile Wallet?

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One third of customers use their smartphone to keep loyalty cards, discount coupons, and other offers with them while shopping, both in brick and mortar locations and online. With that in mind, and with a serious look at the calendar which tells us there are less than 100 holiday shopping days left, it’s time to… Continue Reading »

mystery-customer

Are You Sure You Know Who Your Customer Is?

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Harvard Business Review just ran a very good article on social listening– the process of monitoring ongoing social media conversations about your brand to discover what the public really thinks – and it includes an interesting discussion that centers on knowing who your customer is. A company that sold mouthwash devoted themselves to listening to… Continue Reading »

hero-reg

Everybody Searching for a Hero: Lessons Learned from Lululemon

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Lululemon has had a rough couple of years. The athletic leisurewear brand ran into trouble when their black yoga pants were too sheer, prompting a massive recall. Then Chip Wilson, founder and chairman of the brand’s board, was forced to step down after stating that not every woman has a body that looks good in… Continue Reading »

momsdaymarketing

Smart Digital Marketing Ideas for Mother’s Day

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Mother’s Day this year is Sunday, May 8th. If you haven’t already starting putting together digital assets to boost your sales for this special day, now is a good time to start. Here are four things to keep in mind: Not Everyone is Your Customer: While everyone has a Mother, not every Mom is going… Continue Reading »