Term archive for "email marketing"

impulsebuys

A New Challenge to Impulse Buys

By

For retailers, impulse buys occupy a uniquely profitable place in the product mix. These items are things customers certainly had no idea they were going to purchase – in fact, they may have not even known that the impulse buy item even existed – but as soon as they saw it, they had to have… Continue Reading »

millenial-email

Millennials Have $200 Billion in Purchasing Power – And They Love Email

By

Sometimes we talk about Millennials as they are members of some strange, alien species, from some mysterious place with customs that are completely foreign and communication styles that are beyond all human understanding. Yet it turns out, according to research by the Berkley Research Group that the way Millennials discover, research and make purchases is… Continue Reading »

levelup-email

Ready To Level Up? Understanding Dynamic Email Marketing

By

Lackluster emails will kill your bottom line. It’s really that simple. Email marketing is a powerful sales tool, which means your customer’s inbox is an extremely competitive space. Over 90% of emails are read on mobile devices. This means that any messages that are difficult to read – whether they involve too much text, need… Continue Reading »

bleakfriday

Was Black Friday Bleak? 3 Things You Can Do To Boost Holiday Sales

By

Well, here we are. Black Friday – one of the biggest shopping days of the year – has come and gone. While the retailers around you enjoyed door busting crowds, your place was a little emptier. A lot emptier, maybe. So empty that your own employees bought something just to make you feel better…ouch. A… Continue Reading »