Term archive for "facebook"


Facebook Advertising: Better than TV Commercials?


Reuter’s has recently reported that Facebook is poised to overtake television as the primary advertising platform for business advertisers of all sizes. In the course of a year, Facebook users went from viewing 1 billion videos to more than 8 billion – the sort of exponential growth that has resulted in Facebook enjoying record revenues…. Continue Reading »


Facebook Changes Coming To Your Messages Folder


It’s important to understand that today’s customer views Facebook as a customer service channel. If your business has a Facebook page, visitors expect that they’ll be able to connect with you through Facebook. That contact can happen in many ways, from a visitor posting to your page, commenting on your posted content, or sending you… Continue Reading »


Simplicity is the Key for Reaching Seniors on Social Media


Social media advertising is an increasingly relevant tool for many business owners. Like any other form of advertising, these messages work best when they’re targeted to a specific audience. If a significant portion of your customer base is 65 or older, it’s a good idea to think through what you’re going to do to make… Continue Reading »


Don’t Dread The Dislike Button: Facebook’s New Feature Could Actually Boost Engagement


After countless requests, Facebook is giving users a feature they’ve been clamoring for: a Dislike button. Just as people can give the thumbs up to posts that make them smile, soon they’ll have the ability to give a thumbs down to content that makes them experience less positive emotions. People can dislike something and yet… Continue Reading »