Term archive for "facebook"

facebookglossary

Social Media Marketing Glossary: Facebook

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More and more, social media is starting to feel like a world of its own, complete with a distinct language that can be difficult for newcomers to decipher. To help translate, we’re launching a brand new Social Media Marketing Glossary blog series, starting with the biggest social platform: Facebook. Keep in mind that we’re going… Continue Reading »

facebook-secret

Understanding Organic Reach: Facebook’s Dirty Little Secret Can Be Costing You Sales!

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For most small business owners, having a Facebook presence is a non-negotiable requirement. Their customers are on Facebook every single day, making it the ideal place for brands to connect. But there’s a big problem: a significant portion of the posts you make to Facebook may never be seen by your customers at all. Here’s… Continue Reading »

facebook-web

Facebook’s Latest Changes Put Your Website in the Spotlight

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Facebook has changed, yet again, the way they determine which of your business’ posts show up in your followers’ News Feeds and which ones are doomed to linger forever in obscurity. This time, it’s the mechanics of linking that are in the spotlight: posts that use Facebook’s link format, including full length URLs directing visitors… Continue Reading »

fb-likegate-ban

Facebook Puts a Stop to Like Gating

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As of November 5, 2014 Like-Gating, or requiring a user to like your page in order to enter a contest or claim a coupon, will no longer be an acceptable practice on Facebook. Though this will have a huge impact on small businesses that have been relying on these tools to boost their Facebook following,… Continue Reading »