Term archive for "facebook"

focus

Want Your Facebook Ads to Deliver Results? You Have to Focus!

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Facebook advertising is one of the most cost-effective marketing tools available to small business owners, yet many companies shy away from using them. There’s a very common misconception out there that Facebook ads don’t work, but the truth is that they actually work quite well – if you know how to use them. Focus is… Continue Reading »

fb-changes

Coming Facebook Changes Mean the Time to Rethink Your Content Strategy is Now

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In January, there will be massive changes in the way Facebook displays business page posts in users’ News Feeds. Content that is considered promotional – such as posts that display merchandise, talk about sales events, or encourage a purchase – will be squelched. Facebook has said that pages that post promotional content can expect to… Continue Reading »

facebookglossary

Social Media Marketing Glossary: Facebook

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More and more, social media is starting to feel like a world of its own, complete with a distinct language that can be difficult for newcomers to decipher. To help translate, we’re launching a brand new Social Media Marketing Glossary blog series, starting with the biggest social platform: Facebook. Keep in mind that we’re going… Continue Reading »

facebook-secret

Understanding Organic Reach: Facebook’s Dirty Little Secret Can Be Costing You Sales!

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For most small business owners, having a Facebook presence is a non-negotiable requirement. Their customers are on Facebook every single day, making it the ideal place for brands to connect. But there’s a big problem: a significant portion of the posts you make to Facebook may never be seen by your customers at all. Here’s… Continue Reading »