Term archive for "facebook"

A blue filtered office image with the facebook logo, at symbol and a briefcase to read as "facebook at work"

Facebook at Work: Here’s What’s Coming

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If LinkedIn and Facebook hooked up and had a baby, the result would be Facebook at Work: the same familiar scrolling timeline, ability to like posts, and chat functionality found in Facebook, combined with the professionals-only atmosphere of LinkedIn.  Expect Facebook at Work to arrive early in 2016. On one hand, the impending arrival of… Continue Reading »

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Facebook Advertising: Better than TV Commercials?

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Reuter’s has recently reported that Facebook is poised to overtake television as the primary advertising platform for business advertisers of all sizes. In the course of a year, Facebook users went from viewing 1 billion videos to more than 8 billion – the sort of exponential growth that has resulted in Facebook enjoying record revenues…. Continue Reading »

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Facebook Changes Coming To Your Messages Folder

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It’s important to understand that today’s customer views Facebook as a customer service channel. If your business has a Facebook page, visitors expect that they’ll be able to connect with you through Facebook. That contact can happen in many ways, from a visitor posting to your page, commenting on your posted content, or sending you… Continue Reading »

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Simplicity is the Key for Reaching Seniors on Social Media

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Social media advertising is an increasingly relevant tool for many business owners. Like any other form of advertising, these messages work best when they’re targeted to a specific audience. If a significant portion of your customer base is 65 or older, it’s a good idea to think through what you’re going to do to make… Continue Reading »