Term archive for "facebook"

facebook-fallingapart

Facebook’s Falling Apart…Or Is It?

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This morning, the New York Times had a fairly extensive interview with Mark Zuckerberg, the founder of Facebook. It’s a good look at the many ways Facebook has already changed, and how the social media company expects to change over the next five to ten years. Yes, five to ten years. We know you’ve been… Continue Reading »

datadriven

Is Data-Driven Marketing Only For Big Companies?

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Wal-Mart has become the world’s largest retailer in part because they know more about their customers than anyone else. Their just-in-time inventory system – which allows the mega-retailer to stock only what they need on site – is entirely dependent on understanding who their customers are, what they are likely to buy, and when they’re… Continue Reading »

listen

Are You Listening To Your Customers on Social Media?

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Home Depot is interesting right now. While most retailers do the lion’s share of their selling in the period between Thanksgiving and Christmas, Home Depot’s just about to be busier than ever. Why? Because they’ve been listening to their customers, especially on social media. The brand follows and interacts with 33,800 people on Twitter, and… Continue Reading »

email

Is Email Really Dead? Facebook Thinks So, But We’re Not So Sure

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Facebook, as you may have heard, recently bought the messaging app WhatsApp. Shortly after making this $16 billion deal, Facebook announced it was discontinuing its email service. This is, according to the pundits, the death knell for email marketing. We’d like to say not so fast. First of all, it’s fair to state that the… Continue Reading »