Term archive for "facebook"

fb-vs-adblock

Facebook Is Taking on Ad Blockers, But Will They Win?

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Ad blocking technology is incredibly popular, particularly among users of mobile devices. According to PageFair’s 2016 Mobile Adblocking Report, 22% of smartphone users block ads. That’s 419 million people who aren’t seeing ads. Ads can be blocked both on the mobile web and in apps. Facebook derives 96% of current revenues from advertising, according to… Continue Reading »

understandingfree

Understanding What FREE Really Means

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One of the first things you learn in business school is the TNSTAAFL principle. TNSTAFFL stands for “There’s No Such Thing As A Free Lunch”, and it’s a reminder that anytime someone purports to be giving you something, they’re expecting to realize a benefit from their act. We’ve all heard about the “free” weekend getaway… Continue Reading »

peopleoverbusiness

People Over Publishers: What Facebook’s Latest Algorithm Change Means To You

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Just before the holiday weekend, Facebook made an announcement that can have a major impact on the reach business page content enjoys. They’re tweaking the algorithm that controls how posts are displayed in users’ News Feeds: content from a user’s friends and personal connections will be prioritized over content from brands and publishers. As Reach… Continue Reading »

facebookslideshow

Are You A Fearful Filmmaker? Facebook Introduced Slideshow Just For You

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The news that Facebook’s future will likely be all video, all the time has caused more than a few small business owners to feel anxious. Creating great video content that attracts customer attention and drives engagement and sales can seem like an overwhelming challenge, particularly if you’re not comfortable with technology. Facebook is making it… Continue Reading »