Term archive for "facebook"

fb-rating

Facebook’s Relevance Scores: Why They Matter To You

By

If you’ve been checking the performance metrics associated with your Facebook advertising, you may have noticed a new number on the report. This is your relevance number, a digit between 1 and 10 that reflects Facebook’s estimate of how relevant your target audience will find your messaging. The higher your ad’s relevance score is, the… Continue Reading »

focus

Want Your Facebook Ads to Deliver Results? You Have to Focus!

By

Facebook advertising is one of the most cost-effective marketing tools available to small business owners, yet many companies shy away from using them. There’s a very common misconception out there that Facebook ads don’t work, but the truth is that they actually work quite well – if you know how to use them. Focus is… Continue Reading »

fb-changes

Coming Facebook Changes Mean the Time to Rethink Your Content Strategy is Now

By

In January, there will be massive changes in the way Facebook displays business page posts in users’ News Feeds. Content that is considered promotional – such as posts that display merchandise, talk about sales events, or encourage a purchase – will be squelched. Facebook has said that pages that post promotional content can expect to… Continue Reading »

facebookglossary

Social Media Marketing Glossary: Facebook

By

More and more, social media is starting to feel like a world of its own, complete with a distinct language that can be difficult for newcomers to decipher. To help translate, we’re launching a brand new Social Media Marketing Glossary blog series, starting with the biggest social platform: Facebook. Keep in mind that we’re going… Continue Reading »