Term archive for "facebook"

live-support

Imagine How Instant Video Can Change Customer Service

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Last month, Facebook added Instant Video capabilities to their Messenger app. It’s exactly what you’d expect: you can broadcast live video specifically to the person you’re messaging. It’s very similar to Skype, which is one of Facebook’s biggest competitors in the messaging space. Retailers and other business owners should be thinking about the role instant… Continue Reading »

beyondbrowser

Beyond the Browser: Search & Social Media

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For a while now, business owners have been told that search and social media go together like peanut butter and jelly. Social media works well to capture customer attention, generate enthusiasm, and drive people to buy; search has been how people navigate the actual logistics of buying. Several factors are coming together to change that… Continue Reading »

artofthefollow

The Fine Art of the Follow

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When we talk about social media as a marketing tool for the business owner, almost all of the focus is on content creation strategies. There’s a lot of conversations around figuring out what types of material will have the most resonance with your target market, as well as efficient methods for creating and sharing it…. Continue Reading »

fb-vs-adblock

Facebook Is Taking on Ad Blockers, But Will They Win?

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Ad blocking technology is incredibly popular, particularly among users of mobile devices. According to PageFair’s 2016 Mobile Adblocking Report, 22% of smartphone users block ads. That’s 419 million people who aren’t seeing ads. Ads can be blocked both on the mobile web and in apps. Facebook derives 96% of current revenues from advertising, according to… Continue Reading »