Term archive for "Google Analytics"

datadriven

Is Data-Driven Marketing Only For Big Companies?

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Wal-Mart has become the world’s largest retailer in part because they know more about their customers than anyone else. Their just-in-time inventory system – which allows the mega-retailer to stock only what they need on site – is entirely dependent on understanding who their customers are, what they are likely to buy, and when they’re… Continue Reading »

sexystats

Sexy Stats to Set You Straight

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There is nothing more exciting to me as a marketer than understanding the intimate details about my audience. That’s right, I like knowing as much about my customers as I can and when it comes to your website, you can really get up close and personal with your customers by spending some time reviewing your… Continue Reading »

google-newfeat

Changes in Google Analytics: Acquisition

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Here at Technology Therapy we talk about the power of technology when it comes to marketing, but when it comes to your website, Google Analytics is a must have tool. Google provides website owners with a robust application that allows businesses to plan out their marketing. And if you have not been looking at your… Continue Reading »

success

How Do You Judge Your Marketing Success If You Can’t Measure It?

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One of the biggest roadblocks we see when it comes to digital marketing relates to measuring its success. Often business owners don’t know how to gauge the effects of their digital marketing, or they use the wrong metrics, causing them to believe that it’s just wasted time and effort. Or, conversely, they continue with tools… Continue Reading »